Marketing Executive

**Job Title: B2B Marketing Specialist/Manager - NBFC Industry**

**Department**: Marketing
**Location**: Andheri West
**Reports To**: Marketing Director

**Job Summary**:
If you have experience in the financial services sector and understand the unique needs of NBFCs, we’d love to have you on board.

**Key Responsibilities**:

- **B2B Marketing Strategy**:

- Develop and implement conventional marketing strategies specific to the NBFC sector.
- Conduct market research to identify key target businesses, including SMEs, corporates, and distribution networks.
- Design customized outreach initiatives to promote NBFC financial products, including loans, leasing, and credit solutions.
- **Cold Calling and Custom Outreach**:

- Initiate cold-calling campaigns to engage with potential business clients, distributors, and financial partners.
- Craft tailored outreach plans to connect with decision-makers in targeted industries.
- **Channel Partner Development**:

- Identify and establish relationships with channel partners, such as financial advisors, brokers, and wealth managers.
- Collaborate with partners to co-create marketing programs that drive product adoption and revenue growth.
- **Event and Conference Management**:

- Organize NBFC-focused events, such as industry seminars, trade shows, and networking conferences, to showcase offerings.
- Represent the company at financial industry events to foster partnerships and build brand credibility.
- Coordinate event logistics, branding, and lead generation efforts to maximize ROI.
- **Campaign Management**:

- Execute offline campaigns, including print advertising, direct mailers, and sponsorships, to enhance visibility in the NBFC space.
- Ensure all marketing materials effectively communicate the benefits of NBFC services and align with compliance standards.
- **Sales Enablement and Collaboration**:

- Work closely with the NBFC sales team to identify and convert high-value leads through offline marketing efforts.
- Align marketing initiatives with sales goals, ensuring a seamless customer acquisition process.
- **Performance Analysis**:

- Track and analyze campaign success using metrics such as lead conversion rates, event attendance, and channel partner engagement.
- Present performance reports with insights and recommendations for improving marketing outcomes.

**Qualifications and Skills**:

- **Education**: Bachelor’s degree in Marketing, Finance, or a related field.
- **Experience**:

- 3-5 years of experience in B2B marketing within the financial services or NBFC sector.
- Proven expertise in cold calling, event management, and developing channel partnerships.
- **Skills**:

- Strong understanding of NBFC products and services, including loans, asset financing, and leasing.
- Exceptional communication and negotiation skills.
- Proficiency in MS Office and CRM tools; knowledge of financial software is an advantage.

**Key Competencies**:

- In-depth knowledge of the NBFC market and regulatory environment.
- Strategic thinking with a customer-centric approach.
- Ability to manage multiple campaigns and meet deadlines.
- Strong relationship-building and networking capabilities.

**Why Join Us?**
- Be a part of a leading NBFC driving innovative financial solutions.
- Lead impactful marketing initiatives that directly contribute to business success.
- Competitive compensation, benefits, and growth opportunities in the financial services industry.

Pay: ₹20,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

Work Location: In person