Social Media Executive

3 days ago

Ludhiana, India Technocrats Horizons Full time

A hub of talents where we embrace inventive, agog and the most receptive minds. We are traditionally a hi-tech service provider but unconventionally we call ourselves as an experience augmenting firm. The next-gen hi-tech services that we tend to provide our clients are plenary and influential enough to unusually enrich the operations of our clients and at the same time lift lifestyle of end customers. Our organization works on the terms that collectively please clients and our employees.

**Responsibilities**:

- Analyse user engagement (e.g. click-through and bounce rates).
- Report on web traffic from all social media.
- Build and support SEO strategies, including optimizing keywords in content marketing projects.
- Identify habits of our online customers and suggest ways to reach a broader audience.
- Maintain a cohesive strategy across all platforms to increase our brand awareness.
- Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns.
- Ensure timely responses to customers and followers’ queries and comments.
- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts).
- Research how emerging social networks and features can benefit our company.
- Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.
- Update our social media company policy, when necessary.

**Must Have Skills**:

- Work experience as a Social Media Analyst, Social Media Coordinator or similar role.
- Hands-on experience with social media platforms and digital marketing campaigns.
- Understanding of SEO, keyword research and Google Analytics.
- Ability to identify target audience preferences and trends.
- Excellent communication skill.

**Good To Have Skills**:

- Additional qualifications in digital technologies or social media management is a plus.
- Experience with social media management tools, like Buffer and Hootsuite.
- Familiarity with online content (experience with WordPress and content management systems is preferred).

**Education Qualification Required**:
**Graduation**: B.Tech/B.E. in Computers, BCA, B.Sc-IT

**PG**: MCA, MS/M.Sc (Computer Science)

**Or Any Specialized Degree/Diploma in Digital Marketing

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