Product Analytics

1 week ago

Gurgaon, India StatusNeo Technology Consulting Full time

**Requirement for App/Web Analyst (Digital Product Analytics)**

**Role Summary**
- Implement and maintain our app tracking setups.
- Perform data collection, analysis, validation and maintaining data quality of the app tracking workflow while working closely with our App Developers.
- You co-develop and manage the app channel tracking strategy with the rest of the team.
- Maintain and further improve Universal / App Linking and App Deep Linking efforts.
- You perform product analyses and review and resolve tracking gaps.
- Keep a close eye on new market developments; IOS14, SDK features, GDPR and cookie-less world.
- You work closely with our App Development team.

**Technical Competency**
- Expert in using Adjust, Firebase & GTM.
- Good understanding on working principles of Google Analytics, Google Marketing platform, mobile remarketing partners, SQL and dashboarding tools like Tableau.
- Know exactly how data is gathered, processed by the different tools and are strong in deriving actionable insights.
- Know how to implement Mobile SDK and debug data collection in both iOS and Android using Charles/Proxy tools.
- Knowledge of Big Query or CDP/DMP implementation is a nice to have.
- Knowledge of Universal / App Linking and App Deep Linking using Adjust, Firebase and Braze CRM.
- A basic level of knowledge regarding specialisms (SEA, SEO, Display, App, Affiliate, etc) and related tools and technologies.

**Qualification, Experience & Skills**
- ** 5+ years working experience as App Analyst, App Marketing or App Tracking specialist.**:

- You have the ability to collaborate with technical and non-technical teams.
- From conception to execution and optimising to reporting, you can deliver top quality in every area. Smart strategies are also central to your role. That means creating and executing data-driven plans to optimise our product and campaigns.

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