Spec-prod Dev/mgt

**When you join Verizon**:
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

**What you’ll be doing**

As a part of the AI, Martech, and Personalization team, you’ll act as a bridge between marketing, data, and development teams. You’ll play a part in our mission to drive data-powered marketing by enabling segmentation, automation, and dynamic personalization.. This is your chance to be a vital part of an innovative, fast-moving team where your ideas and technical expertise drive success.

The Martech & Personalization Specialist works to connect platform capabilities and data to marketing use cases. As a data-driven team member, you’ll work closely with data, development, analytics, AI, marketing, and other partners to build, implement, and maintain solutions to support personalized journeys and experiences.

You’ll be working on identity resolution, real-time events, and data flows, working with cross-functional teams to ensure real-time behaviors and data needed to power campaigns is available and high-quality. You’ll have an in-depth functional understanding of customer data platforms (CDPs) and marketing automation platforms and a strong understanding of digital marketing. Additionally, you’ll be working hands-on to configure the platforms, support complex campaigns, and enable new functionality.

Responsibilities include:

- Working with internal teams to understand business requirements for personalization and segmentation use cases, then translating them into technical specification documentation and writing technical user stories for development teams.
- Collaborating closely with cross-functional teams, including Analytics, AI&D, Business Intelligence, and Enterprise Architecture, to identify and document data requirements and implement effective and compliant data collection strategies like tagging, streaming, or batch delivery.
- Documenting architecture, data flows, processes, and configurations across the tech stack. Maintaining a data dictionary for marketing automation platform and CDP.
- Assisting with CDP and marketing automation platform configuration to capture, integrate, manage, and activate customer data for marketing campaigns.
- Participating in User Acceptance Testing (UAT) for personalization use cases and other activities.
- Actively monitoring and troubleshooting data collection, data pipelines, and connector issues across the tech stack, ensuring the integrity and reliability for data delivery.
- Entering and managing trouble tickets for platform performance or data collection issues across the entire stack with internal and external support teams.
- Monitoring and optimizing platform performance.
- Communicating project status, timelines, deliverables, and roadblocks to partners and team members.
- Testing and enabling AI and Machine Learning features, built by internal teams or embedded within the platforms, to evolve platform capabilities.
- Partnering with internal SMEs to create, document, and maintain data governance practices, ensuring data quality, integrity, and compliance with privacy regulations (e.g., GDPR, CCPA).
- Contributing to standards and best practices, fostering consistency and efficiency.
- Providing training and support to internal stakeholders.
- Providing recommendations for business process redesign and best practices; creating documentation as needed.
- Establishing strong relationships with internal stakeholders and partners
- Stay up to date with industry trends, best practices, and emerging technologies related to customer data management and personalization.

**You’ll Need To Have**
- Bachelor’s degree in digital marketing, marketing, or a related field.
- 2 or more years of relevant work experience.
- Hands-on experience working with customer data platforms (like Adobe Experience Platform), marketing automation platforms (like Marketo or Eloqua), or sales CRMs.
- 2 or more years experience with digital marketing.
- Significant experience leveraging front-end technologies such as Javascript in the context of marketing technology platforms
- Ability to meet deadlines, manage multiple projects simultaneously, and to work in a fast-paced, dynamic, customer and team-oriented work environment.
- Strong problem-solving skills and the ability to make data-driven decisions.
- Great communication skills, you can translate business needs to technical teams and visa versa.

Even better if you have:

- Expe