Digital Marketing

4 days ago

Ludhiana Punjab, India TTC Robotronics Full time

**Ludhiana/ Mohali**:
**Key Responsibilities**:

- Lead the development of content (visuals, copies, social, lifestyle articles, newsletters and website content etc) for digital campaigns Develop branding strategy for the brands
- Lead the development and optimisation of content for online listings (eg copy, listing images, A+ content for Amazon listings).
- Analysing marketing data and prospecting feedback (campaign results, conversion rates, traffic, channels etc.) to help improve lead quality and growth
- SEO/ PPC/ FB ads/ PR/ App store optimization
- Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
- Must understand social media algorithms
- Testing and optimising marketing tactics for customer acquisition
- Collaborate with the team to implement on-page and off-page SEO strategies

**Essential Skills**:

- In-depth knowledge of various social media platforms, best practices and website analytics.
- Strong analytical skills and highly creative.
- Good attention to detail and great communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing
- Knowledge and experience within the wellness and healthcare industry is preferred
- Experience in managing and building a team of creatives is preferred

**Qualification**:

- Computer Science Graduates / B.Tech preferred

**Work Experience**:

- 2 to 4 years of experience developing mobile apps natively in iOS and/or Android.

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