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Digital Marketer

2 weeks ago

Mumbai, India Rusan Pharma Full time

**Job brief**:

- We are looking for an experienced Digital Marketing Executive/Sr. Executive to assist in the planning, execution and optimization of our online marketing efforts for Navicare clinic
- Experience in the field of healthcare industry will be an added advantage.
- He/She should be will be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
- He/ She should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

**Responsibilities**:

- Assist in the formulation of strategies to build a lasting digital connection with the end customers.
- Generating & tracking daily leads/ enquiries on Navicare website/ Practo/Justdial/ GMB /Lybrate/ Whatsapp etc.
- Plan and monitor the ongoing brand presence on social media (Facebook/ Instagram/ Linkedin/ Youtube)
- Assist doctors in weekly/monthly video content creations for Youtube & blogs for the website.
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Should communicate with internal doctors staff regarding content generation and feedback.
- Should communicate with externals vendors too.

**Requirements and skills**
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Bsc/Bcom/ BA/ BE/ BMS/ BMM or relevant field
- Certification/ Diploma in Digital Marketing / Google Certified

**Experience**: 2 to 5 years
- Role:
Digital Marketing - Other
- Salary:
4-8 Lacs P.A.
- Industry:
Pharmaceutical & Life Sciences
- Department:
Marketing & Communication
- Role Category:
Digital Marketing
- Employment Type:
Full Time, Permanent
- Key Skills

Google Certified

Google Analytics

Digital Marketing healthcare

Healthcare Marketing

WebTrends

SMO

SEO

Skills highlighted with ‘‘ are preferred keyskills
- Education
- UG:
Any Graduate

Company Profile
- Rusan Pharma
- Rusan is a research driven pharmaceutical company having its Manufacturing Units in India and Worldwide Marketing of Pharmaceutical Formulation, Active Pharmaceutical Ingredients and Intermediates. The company has its own Research & Development centre at Kandivli (west), Mumbai, state of the art, Bulk Manufacturing Plant at Ankleshwar and Formulation plant at Dehradun and SEZ, Kandla having approval of MHRA (UK), MCC (SA) and other International Health Authorities. March 2008 - 82 Crs., Expected by March 2009 €“ 150 Crs.

Contact Company:
Rusan Pharma

Address:
58-D,GOVT INDUSTRIAL ESTATE, MUMBAI, Maharashtra, India