Visual Merchandiser

Role Summary:
We are seeking a creative and detail-oriented **Visual Merchandiser** to lead and manage all merchandising and branding initiatives for Jagdamba Cutlery Limited. This individual will be responsible for conceptualizing, developing, and executing visual merchandising strategies including **POS material**, **product packaging**, **brand visibility**, and **exhibition stall design** to strengthen our brand identity and drive customer engagement.

**Key Responsibilities**:

- **Point of Sale (POS) & Retail Merchandising**:

- Design and develop POS materials in alignment with brand guidelines.
- Ensure optimal display of products in retail outlets, dealer counters, and shop-in-shop setups.
- Create visual themes and seasonal campaigns to boost in-store engagement.
- **Branding & Visibility**:

- Plan and execute branding requirements across different touchpoints including offline retail and trade channels.
- Collaborate with printing vendors and internal teams for timely and quality execution of branding material.
- **Exhibitions & Events**:

- Conceptualize and coordinate the design and fabrication of exhibition stalls.
- Ensure stall design reflects brand aesthetics and product positioning.
- Manage logistics, installation, and dismantling of exhibition displays.
- **Product Packaging**:

- Develop innovative and market-relevant product packaging designs.
- Work closely with product, design, and procurement teams to ensure packaging is cost-effective, practical, and appealing.
- Ensure packaging aligns with brand language and compliance standards.
- **Vendor Management**:

- Liaise with creative agencies, design studios, printers, and fabrication vendors.
- Ensure cost efficiency, timely delivery, and quality output from all external partners.
- **Cross-functional Coordination**:

- Work closely with marketing, sales, design, and product development teams to align visual merchandising efforts with business objectives.
- Provide merchandising support for promotional campaigns, new product launches, and BTL activities.

**Qualifications and Experience**:

- Bachelor’s degree or diploma in Visual Merchandising, Design, Marketing, or related field.
- 3-6 years of experience in visual merchandising or a similar role in FMCG, retail, or consumer goods industry.
- Proficiency in design tools (Adobe Creative Suite, CorelDRAW, etc.) is preferred.
- Strong understanding of branding, color theory, spatial planning, and visual composition.
- Experience in handling packaging design and exhibition stall development is a must.

Thanks

Team HR

Jagdamba Cutlery Ltd.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person