Social Media Executive
4 days ago
As a **Social Media Executive**, you will be responsible for executing social media strategies, creating engaging content, and managing online interactions to enhance brand visibility, drive engagement, and contribute to overall marketing goals.
**Key Responsibilities**:
- Plan, create, and publish engaging content (posts, reels, stories, videos) across platforms: Instagram, Facebook, X (Twitter), LinkedIn, YouTube, etc.
- Collaborate with the design and content teams to develop creatives, captions, and campaign ideas.
- Manage day-to-day handling of all social media accounts, including scheduling and posting.
- Monitor, respond to, and engage with followers, influencers, and customers in a timely manner.
- Track performance metrics and create weekly/monthly reports (reach, engagement, growth, etc.).
- Assist in planning and executing paid social media campaigns.
- Research trends, hashtags, competitors, and audience insights to optimize content.
- Support influencer collaborations, contest planning, and brand campaigns.
- Coordinate with internal teams to reflect product launches, offers, events, and announcements on social channels.
**Key Requirements**:
- Bachelor’s degree in Marketing, Mass Communication, Media Studies, or related field.
- 2-4 years of experience in social media management, preferably in F&B, hospitality, or lifestyle brands.
- Hands-on knowledge of platforms like Instagram, Facebook, YouTube, and LinkedIn.
- Familiarity with tools like Canva, Meta Business Suite, Hootsuite, Buffer, or similar.
- Strong writing, editing, and storytelling skills.
- A good eye for design, aesthetics, and current digital trends.
- Creative mindset, attention to detail, and strong organizational skills.
- Basic knowledge of photography, videography, or mobile editing apps is a plus.
Pay: Up to ₹30,000.00 per month
Work Location: In person
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