SEO Expert

2 days ago

Kakkanad Kochi Kerala, India Search Ally Agency Full time

**About Search Ally Agency**

Search Ally Agency is a leading white-label digital marketing service provider for marketing agencies. We specialize in SEO, PPC, social media marketing, content strategy, web development, and analytics. With over 12 years of experience, we empower agencies by enhancing their service offerings and delivering exceptional client results through data-driven strategies and cutting-edge technologies. We foster a collaborative and dynamic work environment where creativity and innovation are celebrated.

**Role Overview**

**Key Responsibilities**
- Plan and execute comprehensive SEO strategies, covering on-page, off-page, and technical aspects to boost organic search rankings.
- Conduct keyword research, SERP analysis, and competitor benchmarking to identify opportunities and inform content strategy.
- Perform regular technical SEO audits and address issues related to crawlability, site speed, mobile optimization, indexing, and structured data.
- Optimize website elements including meta tags, headings, internal linking, URL structure, and overall site architecture.
- Build and manage high-quality backlinks through ethical, white-hat link-building methods such as outreach and digital PR.
- Monitor and report SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Stay updated on algorithm changes, SEO trends, and AI-driven platforms, collaborating with content and development teams to implement best practices.
- List and manage the company’s presence on AI-powered discovery platforms (e.g., ChatGPT plugins, AI directories) to enhance visibility and reach.

**Required Skills and Qualifications**
- 2+ years of hands-on SEO experience, preferably in a digital marketing agency or in an SEO-focused role
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices
- Experience managing SEO strategies for both local and global markets, including Google My Business optimization
- Proficiency in SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Google Keyword Planner
- Familiarity with HTML, CSS, and basic website architecture
- Experience working with CMS platforms like WordPress, Strapi, Drupal, Webflow and website optimization tools
- Knowledge of A/B testing, local SEO, and SEO reporting
- Strong analytical skills with the ability to interpret performance data and make data-driven decisions
- Excellent communication and interpersonal skills to collaborate with cross-functional teams
- Proven ability to handle multiple projects and meet deadlines efficiently

**Preferred Qualifications**
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
- SEO certifications from Google, HubSpot, or SEMrush (preferred but not mandatory)
- Basic understanding of website development, HTML/CSS, and technical SEO concepts (e.g., page speed, mobile optimization)

**Benefits**
- As per industry standards

Work Location: In person

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