Gtm and Marketing Planner

1 week ago

Bengaluru Karnataka, India TVS Motor Full time

**Group Company**: Tvs Motor

**Designation**: GTM and Marketing Planner

**Office Location: Bangalore**

**Position description**:
**About TVS / Who are we?**

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

Job Title / Role - Manager - GTM Strategy

Department - EV

Section - GTM

Location - Bangalore

No Of Vacancy - 1

By When Required - 30 days

Education Qualification - MBA

Required Experience - 5-10 years

Target Companies / Industry / Sector - FMCD/Consumer Goods/Handheld devices/Automobile industry

Purpose of the role - The incumbent is expected to support the marketing function for creating GTM strategies for all product portfolios basis market researches, industry analysis, need-gap analysis, pricing propositions, product identification and launch strategy.

Role Description:
Generating customer insights: Generate in-depth insights by understanding customer needs using customer validation, buyer persona creation, customer building, and customer discovery techniques.

Lead internal processes like CUFT, Design and Style clinics etc

Market benchmarking: Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis.

Project planning: Outline the complete go-to-market strategy and project plan. Identify team members to work on specific launch responsibilities.

Ensuring cross-functional collaboration: Steer cross-functional teams across sales, service, product, software development, content, marketing, legal, operations, and finance.
- **Behavioral competency**

Good in communication

Meticulous in activities

Consistent and persistent

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