Social Media Specalist

2 weeks ago

Patel Nagar Delhi Delhi, India H J Real Estates Full time

We’re looking for someone with **4-5 years of experience** in managing social media for service-based industries such as **medical clinics, restaurants, travel, and holiday homes**. You'll be the go-to expert for building our online presence across platforms like **Instagram, Facebook, TikTok, LinkedIn, YouTube, and X (Twitter)**.

**What You'll Do**:

- Develop tailored social media strategies for each industry (medical, F&B, hospitality, etc.)
- Create and manage **monthly content calendars** with engaging and brand-aligned posts
- Handle the full publishing process — from coordination with design to scheduling using tools like **Meta Business Suite, Hootsuite, or Later**:

- Create and propose **original content ideas**, stories, post formats, reels, and community-focused campaigns
- Track and analyze content performance; optimize based on metrics like engagement, reach, and follower growth
- Manage community interactions: respond to comments, engage with followers, and stay on top of trending content

**Must-Have Skills**:

- 4-5 years managing **multiple brand accounts** on platforms like Instagram, TikTok, Facebook, YouTube, LinkedIn, and X
- Proven track record of **growing social accounts** — from 0 to 100K+ followers organically or with mínimal paid support
- Deep knowledge of **social media trends**, algorithms, audience behavior, and creative best practices
- Comfortable using tools like **Hootsuite, Later, Buffer**, or similar scheduling platforms
- Strong coordination and communication skills to work with internal teams and designers

**Nice to Have**:

- Basic **copywriting** skills and ability to write social-first captions
- Knowledge of trending hashtags, YouTube Shorts, TikTok edits, and Reels formats
- Exposure to **boosting strategies** and paid social media campaigns

**Who You Are**:

- A **self-starter** who takes ownership of projects from start to finish
- Agile and creative — able to shift tone and strategy based on the target audience
- A **content-first thinker** with a love for strategy and storytelling
- Team player with strong communication and time-management skills

**Why Join Us**:

- Work with multiple growing brands across exciting industries
- Opportunity to take creative ownership of digital presence
- Dynamic, supportive, and growth-focused work environment

**Language**:

- Hindi (preferred)
- English (preferred)

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