Digital Marketing Executive

Job description

Responsibilities Include:

- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Launching optimized online advertisements to increase company and brand awareness
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns

Job brief:

- As a Senior Digital Marketing Executive, you should have in-depth marketing experience and a passion for digital technologies. You will develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Digital Marketing Specialist is part of the marketing team, will work with regional marketing to launch campaigns on time, on budget with strict adherence to KPIs
- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

**Responsibilities**:

- Develop specific campaigns to create and maintain high levels of customer interaction
- Manage and improve online content, considering SEO and Google Analytics
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Maintain a cohesive strategy across all platforms to increase our brand awareness
- Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
- Collaborate with designers to improve user experience
- Provide creative ideas for content marketing and update website
- Research how emerging social networks and features can benefit our company
- Maintain a cohesive strategy across all platforms to increase our brand awareness
- Demonstrate UTM tracking
- Identify habits of our online customers and suggest ways to reach a broader audience

Additional Information:
Responsibilities Include:

- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Launching optimized online advertisements to increase company and brand awareness
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns

**Requirements**:

- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Demonstrate online marketing tools and best practices
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

Required Qualification

Graduation - Any Graduate
- In Other - Not Required Per/CGPA

RoleCampaign Manager
Industry TypeIT Services & Consulting
Functional AreaMarketing & Communication
Employment TypeFull Time, Permanent
Role CategoryDigital Marketing

**Job Types**: Full-time, Regular / Permanent

**Salary**: Up to ₹250,000.00 per month

Schedule:

- Day shift

COVID-19 considerations:
carry your mask

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 2 years (required)

**Speak with the employer**

+91-XXXXXXXXXX