
Producer - On Air Promotions, Channel Sony Sab
1 week ago
OAP
- 1003
**#**
**AREA**
**KEY ACTIVITIES**
**KEY METRICS**
- Show Launches_
- Understand the storyline and characters from the programming team and brainstorm to get clarity on the communication peg
- Share ideas on the campaign idea with the OAP Head and devise the detailed concept for the property/campaign
- Execution of promo brief based on requirements
- Assist oin shoots as required
- Delivering quality output from offline and online edits, audio mixing and graphics
- Design an aesthetic packaging for the campaign
- Devise innovative/ out of the box on air promotion campaigns
- Promo Reach
- Promo as per timeline
- Feedback on the concepts
- At least XX number of promos done differently
- Sustenance_
- Suggesting promo ideas to programming basis the storyline and high points
- Execution of promo brief based on requirements
- Dispatch of the final output for broadcast
- Ensure that the product dispatched meets the deadline as well as maintains the look and feel of the channel by keeping track of packaging elements (Brand Guidelines).
- Show TRP
- Promo as per timeline
- Brand Campaigns_
- Festival Packaging: Work on special packaging and campaign ideas during festivals/events(Diwali/ New Year)
- Creating Properties: Work on executing promotion ideas for properties created for promoting the brand or for supporting SalesQuality of output
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