Account Planner

1 day ago

Alkapuri Vadodara Gujarat, India Dreamsdesign Full time

Opening for Two positions ( Senior and Junior )Job ResponsibilitiesAs an account planner, you’ll need to: Liaise with clients to identify specific business problems and develop ideasCommunicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaignGain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, social-economics and the market for the client’s product and market shareCommission research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnairesRun research groupsFind an ‘angle’ on a specific product or service on which to base an advertising campaignResearch the product or service to be advertised, which may involve gaining technical or specific knowledgeReconcile the differences between consumer’s current perceptions of the brand and the way the client wishes the brand to be perceivedMeet the client to learn the background of the brand and advise on possible approaches to the target marketProvide the creative team with a clearly defined brief that contains concise information on the product, audience and strategyPresent conclusions and ideas to clients and other agency staffAnalyze and interpret customer response and sales data to evaluate the effectiveness of the campaign. Experience 1.5 - 5 years of ExperienceQualifications Any Graduate & Accounts Management knowledge is must

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