Merchandiser (Kolkata)

4 days ago

Kolkata, India Mee 2 Bee Full time

Kolkata, WB, India
Rs 500,000.00 - 700,000.00 (Indian Rupee)

Job Openings
Merchandiser (Kolkata)

About the job Merchandiser (Kolkata)

**Job Specification/ Description**

**Role**:
Planning and providing required marketing support for brand in terms of advertising, promotion /BTL activities planning & execution, schemes etc. in co-ordination with Cross Functional Teams.
- Makes the existing product more efficacious and also works towards new product development in the existing brand.
- Works on the core of the brand on what it is communicating to the consumer and what benefits they derive from the brand.
- Makes market visit to understand on how the brand is performing and take reviews from Wholesaler and Retailers on the same.

**BTL Planning & Execution**
- Executes planning and implementation of BTL activities of the assigned Brands for market development and monitors tracking of the same as per plan and schedule
- Executes activities like salon campaign, house to house campaign, whole sale activation, fair and festival, trade promotion, Mosque activations.
- Ensures finalization of key markets/focus markets for successful brand development and awareness and interfaces with CFA for issuance of stock and collaterals.
- Develops innovative campaigns every year with the help of new and meaningful ideas to strengthen Brand connect and Brand awareness.
- Finalizes vendor and agency for timely implementation of BTL activity and ensures timely supply of supporting.
- Finalizes prices for POS and collaterals and follows up for timely support of activity materials (Artwork etc) and maintains stock of the same.

**Knowledge & Skills Required (Functional / Technical & Behavioral)**:

- Understanding of Sales and Distribution
- Result Orientation
- Supply Chain Process
- Analytical Thinking
- Understanding of Product Domain
- Customer Orientation (External & Internal)
- Team Working and Leadership
- Innovation
- Brand Management
- Strategic Orientation
- Consumer Behavior and Insights
- Build and Leverage Network
- Commercial Acumen

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