Digital Marketing

**Role Overview**

**Key Responsibilities**

**Core SEO Responsibilities**:

- Develop and implement comprehensive **SEO strategies** to improve website rankings on major search engines like Google and Bing.
- Perform in-depth **keyword research**, competitor analysis, and market trend assessments to identify opportunities for content and ranking improvements.
- Optimize website content, meta tags, headers, URLs, and images for **on-page SEO**.
- Execute **off-page SEO** activities, including backlink acquisition, guest blogging, and outreach to improve domain authority.
- Conduct regular **technical SEO audits**, identifying and resolving issues such as crawl errors, broken links, and site speed optimization.
- Monitor and analyze performance metrics using tools like **Google Analytics**, **SEMrush**, **Ahrefs**, and **Google Search Console** to refine strategies.
- Coordinate with teams across departments to ensure consistent messaging and branding across all digital platforms.
- Ability to travel as required for events, presentations, and business meetings.

**Digital Marketing Campaigns**:

- Plan, execute, and manage **Google Ads**, **Meta Ads**, and other PPC campaigns to generate leads and conversions.
- Track and optimize campaigns, focusing on ROI and performance metrics.

**Content Marketing and Coordination**:

- Collaborate with content developers to create **SEO-optimized blogs**, articles, landing pages, and website content.
- Ensure all written content aligns with keyword strategies and enhances user experience.

**Social Media and Brand Management**:

- Develop engaging content for social media platforms, aligning with SEO goals to boost brand awareness.
- Monitor trends and audience insights to adapt strategies dynamically.

**Website Management**:

- Maintain, update, and enhance the company website, ensuring SEO best practices are adhered to.
- Work with developers to implement structural improvements for better crawling and indexing.

**Analytics and Reporting**:

- Provide detailed performance reports on SEO and campaign results, offering actionable insights.
- Use data visualization tools like **Google Data Studio** or **Power BI** for effective reporting.

**Education Requirements**:

- Minimum: A degree or Certification in Marketing, IT, Business Administration, or related fields.

**Skills and Specialized Knowledge**:

- **SEO Expertise**:

- Proficiency in tools such as **SEMrush**, **Ahrefs**, **Moz**, and **Google Search Console**.
- Advanced understanding of search engine algorithms and ranking factors.
- **Digital Marketing Skills**:

- Familiarity with social media management tools like **Hootsuite** or **Buffer**.
- **Technical Skills**:

- Strong knowledge of **HTML**, **CSS**, and **JavaScript** basics for technical SEO optimizations.
- Experience with CMS platforms like **WordPress**, **Shopify**, or similar systems.

**Additional Skills**:

- Excellent written and verbal communication skills for creating SEO-friendly content and client communication.
- Strong analytical skills to interpret data and drive data-driven decisions.
- Multitasking abilities to handle multiple campaigns and projects efficiently.

**Appearance & Personality**:

- Should embody professionalism and brand values.

**Job Types**: Full-time, Permanent, Fresher, Internship
Contract length: 12 months

Pay: ₹13,000.00 - ₹20,000.00 per month

Supplemental Pay:

- Performance bonus
- Shift allowance

**Language**:

- English, Hindi (required)

**Location**:

- Remote (preferred)

Willingness to travel:

- 50% (required)

Work Location: Remote