Public Relations Officer

5 hours ago

New Alipore Kolkata West Bengal, India CYC ENTERPRISES PVT LTD Full time

A **PR (Public Relations) KRA (Key Result Areas)** outlines their core responsibilities and performance metrics. Here are the typical KRAs for a PR Officer:
**1. Media Relations**
- **Build and maintain** relationships with journalists, editors, and influencers.
- Ensure **regular media coverage** in relevant outlets.
- Manage **press releases**, media kits, and press conferences.

**2. Brand Reputation Management**
- Monitor and enhance the **public image** of the company.
- Proactively manage and mitigate **negative publicity or crises**.
- Oversee **sentiment analysis** and brand perception metrics.

**3. Communication Strategy**
- Develop and implement **PR campaigns** aligned with marketing and business goals.
- Create and manage **communication calendars** and messaging strategies.
- Align internal and external communication.

**4. Content Creation**
- Draft **press releases, speeches, articles**, and thought leadership pieces.
- Ensure all public content is **on-brand, consistent, and strategic**.

**5. Event Management**
- Plan and manage **media events, product launches**, and **corporate functions**.
- Ensure maximum **media participation** and **positive coverage**.

**6. Crisis Communication**
- Develop and maintain a **crisis communication plan**.
- Act as the **spokesperson** or manage spokesperson duties during crises.

**7. Social Media PR**
- Collaborate with digital teams to manage **social media presence** from a PR angle.
- Monitor online conversations and trends impacting the brand.

**8. Performance Tracking & Reporting**
- Measure **media coverage, campaign ROI**, and **public sentiment**.
- Present regular reports to **leadership**.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Work Location: In person

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