Digital Marketing Expert

**Digital Marketing Expert - VGDS Global LLP**

**Company Overview**

VGDS Global LLP is a leading professional design agency specializing in high-impact PowerPoint presentation design. We craft compelling visual narratives that captivate and persuade audiences around the world. Our team blends creativity, innovation, and strategic insight to help clients make a powerful impact in their presentations. We pride ourselves on a collaborative, fast-paced environment where visual storytelling meets cutting-edge design.

**Position: Digital Marketing Expert**

**Job Overview**

This is a **hybrid role,** requiring remote work with **1-2 visits per month to our Kochi office**.

**Key Responsibilities**
- **Social Media Management**: Plan, create, and schedule engaging content across **LinkedIn, Facebook, Instagram, Twitter (X),**and other relevant platforms. Ensure **brand consistency**, monitor **audience engagement,**and optimize based on performance metrics.
- **Paid Advertising**:Set up, manage, and optimize **high-performance paid campaigns** across **Google Ads, Meta (Facebook/Instagram), LinkedIn,**and other platforms. Focus on maximizing ROI through **targeting, budget optimization,** and **performance analysis**.
- **SEO & Website Management**:Develop and implement comprehensive **on-page and off-page SEO strategies** to improve **search rankings** and **organic visibility.** Maintain and update **website content** using **WordPress,**ensuring **mobile responsiveness, fast loading speeds,**and **user-friendly layouts.**
- **Landing Page Creation & Funnel Optimization**:Build and optimize **high-converting landing pages**and **digital marketing funnels**using tools like **WordPress, Elementor, Unbounce**, or similar platforms. Integrate **forms, tracking pixels,**and **marketing automation** to guide users through the **buyer journey.**
- **Analytics & Reporting**:Track, measure, and report on **campaign performance**using tools like **Google Analytics, Google Tag Manager,**and platform-specific dashboards. Provide **actionable insights** to refine strategies, enhance **lead quality,** and improve **marketing effectiveness**.
- **Brand & Market Research**:Conduct **in-depth market research** and **competitive analysis** to identify **emerging trends, new opportunities,**and areas of **differentiation**. Stay updated with the latest **digital tools**, **audience behavior,** and **algorithm updates**.
- **Website Optimization & Management**:Oversee **website updates and performance,**ensuring **consistent brand messaging, SEO best practices,**and an exceptional **user experience.** Collaborate with **developers and designers**as needed.
- **Lead Generation & Funnel Strategy**:Design and refine **marketing funnels**across the **awareness-consideration-decision**stages. Use **A/B testing, behavioral tracking,** and **CRM data** to optimize user journeys and reduce drop-offs.
- **Performance Tracking & Optimization**:Use **heatmaps, funnel analytics,** and **conversion tracking tools**to analyze **drop-off points,**conduct **experiments,**and implement improvements to maximize **campaign effectiveness.**
- **Budget Management**:Manage and allocate digital marketing budgets across platforms efficiently. Monitor spend vs. results and make adjustments to ensure highest return on investment.
- **Collaboration & Team Alignment**:Work closely with internal teams—**design, sales,** and **leadership**—to ensure **marketing efforts**are aligned with **business goals.** Provide **regular updates,**insights, and recommendations to support decision-making.

**Requirements**:
Minimum **2-5 years of full-time experience**in digital marketing.

Proven track record of running successful marketing campaigns with measurable ROI and marketing funnels..

Hands-on experience with tools such as:

- Google Ads, Meta Ads Manager, LinkedIn Campaigns
- Google Analytics, Google Tag Manager
- WordPress, Mailchimp, HubSpot, Canva, SEMrush, or similar tools
- Landing page creation tools (e.g., Elementor, Unbounce, Leadpages)

Excellent written and verbal communication skills in English.

Strong understanding of SEO, SEM, social media strategy, and content planning.

Solid understanding of digital marketing funnels and lead nurturing strategies.

Ability to work independently and collaboratively in a fast-paced environment.

Strong problem-solving, analytical thinking, and attention to detail.

**Compensation and Benefits**
- Salary: ₹25,000 - ₹45,000 per month (based on experience and portfolio quality).
- Incentives: Performance-based bonuses and commissions tied to marketing outcomes and lead generation.
- Work Hours: Full-time - 9 hours per day (Day Shift).
- Work Mode: Hybrid - remote with monthly office visits (Kochi).
- Professional Growth: Opportunity to lead digital growth efforts and contribute directly to global client impact.

**How to Apply**

If you're an experienced digital marketer ready to drive impact, we'd love to hear fro