Executive - Social Media

1 week ago

Gurgaon, India ixigo Full time

Company Description

Launched in 2007, ixigo is an AI-based travel app based in Gurugram, India. ixigo services Indian travellers and their travel utility, planning and booking problems using technology and artificial intelligence. Offering train, flight and bus utility & bookings, the company applies AI for deal discovery, personalized recommendations, airfare predictions & alerts, train delay prediction, PNR confirmation prediction and automated customer service.

**Job Description**:
**Roles and Responsibilities**

The Executive - Social Media should be a dynamic self starter with extensive experience in Social Media Management, Content Strategy and Brand Community Building. This person would be responsible for creating ixigo social media strategy across platforms like Facebook, Twitter, Instagram, Youtube, and Linkedin with inputs from both internal and external stakeholders. They will also be instrumental in all ixigo Brand campaigns. Key responsibilities will include:

- Define the brand voice across social channels and create share worthy content
- Manage social media campaigns and day to day activities across all Social media platforms
- Ideation of ongoing brand campaigns
- Plan and implement Social Media Marketing Strategy, take ownership of the project and deliver within timelines
- Engage in customer conversations on Social media platforms and moderate user generated content
- Use contests, games and other interactive mediums for audience engagement
- Create and maintain an exhaustive Social media calendar
- Ideate, conceptualize and develop concepts in coordination with the creative and content team
- Work on Product marketing campaigns and consistently engage with influencers. Amplify major product release/innovations across social handles
- Stay in line with all latest social media trends and prepare social media calendars
- Work on creation of content in various social media formats such as reels, stories, posts, etc.

**Qualifications**:

- Full Time Graduate/Post Graduate in English / Journalism / Mass communication / Advertising.
- 1-2 years of experience in managing social media, content writing, brand management, editing, etc.
- Strong creative writing skills with impeccable command over grammar.
- High energy and drive to work in a startup environment
- Excellent team player
- Strong communication skills
- Ability to manage multiple projects simultaneously, work within a marketing team, and other departments.
- Savvy with social media trends including Facebook, Twitter, Instagram, etc.
- Knowledge of social media management tools such as Hootsuite will be a plus.

Additional Information
**Culture**:ixigems enjoy a fun and rewarding work atmosphere. We do not believe in hierarchies, and we encourage communication and constructive collaboration. We believe in the personal growth of individuals, creative approaches to solve real-world problems, and questioning the status quo

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