Content Creator

2 weeks ago

Sangrur, India Choice Route Sangrur Full time

Content Creator Job Responsibilities for Choice Route

As a Content Creator at Choice Route, you will be responsible for crafting engaging and informative content that attracts and educates potential clients about immigration opportunities. Your role will involve creating digital content across multiple platforms, ensuring brand consistency, and helping increase customer engagement.

Key Responsibilities:
1. Content Creation & Strategy
- Develop engaging content (videos, reels, graphics, blogs, and posts) related to immigration, visa updates, study/work abroad opportunities, and success stories.
- Plan and execute content strategies that align with the company’s marketing goals.

2. Social Media Management
- Manage and grow the company’s presence on platforms like Instagram, Facebook, YouTube, and LinkedIn.
- Create and schedule posts, ensuring timely and consistent engagement.
- Respond to comments, messages, and queries professionally.

3. Video Production & Editing
- Shoot and edit short-form videos (reels, shorts, testimonials) to explain immigration processes and client experiences.
- Ensure high-quality visuals and professional editing to maintain brand credibility.

4. Graphics & Visual Content
- Design visually appealing posts, banners, and infographics using Canva, Photoshop, or other tools.
- Maintain brand consistency in all visual content.

5. Blog & Website Content
- Write informative blogs and website articles on trending immigration topics.
- Optimize content for SEO to improve search rankings.

6. Client Testimonials & Success Stories
- Collect and present real client experiences through written testimonials and video interviews.
- Showcase successful immigration cases to build trust and credibility.

7. Industry Research & Trend Analysis
- Stay updated with immigration policies, visa changes, and trends to create relevant content.
- Monitor competitor strategies and suggest improvements.

8. Collaboration & Coordination
- Work with the marketing team to align content with promotional campaigns.
- Collaborate with counselors to highlight client queries and common concerns.

9. Performance Tracking & Improvement
- Analyze content performance using insights and analytics tools.
- Adjust strategies based on engagement, reach, and feedback.

**Required Skills**:
✔ Strong writing and communication skills (English & Punjabi preferred).

✔ Experience with social media marketing and content creation.

✔ Proficiency in graphic design and video editing tools.

✔ Basic knowledge of SEO and online marketing trends.

✔Creativity and ability to generate fresh, engaging content ideas.

Pay: ₹18,000.00 - ₹34,603.98 per month

**Benefits**:

- Cell phone reimbursement
- Leave encashment

Schedule:

- Day shift

Work Location: In person

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