Trade Marketing

2 days ago

Gurugram Haryana, India The Ayurveda Co. Full time

Gurugram Full time **Company Profile**: **Know T.A.C.** The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too. **Click below to know more about us**: Shreedha Singh is now an angel investor on JIO Cinemas Indian Angels How D2C Brand the Ayurveda Co. Grew Its Customer Base 10X In Just 2 Years The Ayurveda Company: D2C brand T.A.C eyes profitability by Diwali’24; invests in R&D, warehousing, ET Retail "Husband-wife duo founders of Khadi Essentials share entrepreneurial mindset". "This Startup is Bringing Ayurveda to Millennials and Gen Z" "VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co" "Ayurveda firm TAC raises Rs 100 cr in funding for business expansion". "T.A.C Ropes In Kajal Aggarwal As Brand Ambassador". **Role**: Trade Marketing** **Location**: Gurugram** **Roles & Responsibilities**: **Trade Marketing Strategy**: - Develop and implement innovative trade marketing strategies that align with overall business objectives and drive sales growth. - Analyse market trends, consumer behavior, and competitor activities to identify opportunities and threats. **Channel Development & Activation**: - Identify and explore new retail channels and partnerships to expand the brand's presence and increase product visibility. - Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines. - Implement effective in-store and online promotions, displays, and merchandising strategies. **Campaign Management**: - Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars. - Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level. **Data Analysis and Reporting**: - Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns. - Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement. **Budget Management**: - Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources. - Monitor expenditures and provide regular budget updates to senior management. **Collaboration with Sales Teams**: - Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements. - Provide strategic input to optimize product assortment, pricing, and promotional activities. **Cross-Functional Collaboration**: - Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts. - Provide input into product launches, ensuring alignment with trade marketing objectives. **Qualifications**: - Bachelor’s degree in marketing, Business, or a related field. MBA is preferred. - Strong understanding of retail channels, distribution, and merchandising strategies. - Proven experience in trade marketing, preferably in the beauty and wellness category. - Excellent project management and organizational skills.

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