Trade Marketing

3 days ago

Gurugram Haryana, India The Ayurveda Co. Full time

Gurugram

Full time

**Company Profile**:
**Know T.A.C.**

The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of

Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad

range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's

youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.

**Click below to know more about us**:
Shreedha Singh is now an angel investor on JIO Cinemas Indian Angels

How D2C Brand the Ayurveda Co. Grew Its Customer Base 10X In Just 2 Years

The Ayurveda Company: D2C brand T.A.C eyes profitability by Diwali’24; invests in R&D, warehousing, ET Retail

"Husband-wife duo founders of Khadi Essentials share entrepreneurial mindset".

"This Startup is Bringing Ayurveda to Millennials and Gen Z"

"VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co"

"Ayurveda firm TAC raises Rs 100 cr in funding for business expansion".

"T.A.C Ropes In Kajal Aggarwal As Brand Ambassador".

**Role**: Trade Marketing**

**Location**: Gurugram**

**Roles & Responsibilities**:
**Trade Marketing Strategy**:

- Develop and implement innovative trade marketing strategies that align with overall business objectives and drive sales growth.
- Analyse market trends, consumer behavior, and competitor activities to identify opportunities and threats.

**Channel Development & Activation**:

- Identify and explore new retail channels and partnerships to expand the brand's presence and increase product visibility.
- Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
- Implement effective in-store and online promotions, displays, and merchandising strategies.

**Campaign Management**:

- Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
- Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level.

**Data Analysis and Reporting**:

- Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.
- Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.

**Budget Management**:

- Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources.
- Monitor expenditures and provide regular budget updates to senior management.

**Collaboration with Sales Teams**:

- Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
- Provide strategic input to optimize product assortment, pricing, and promotional activities.

**Cross-Functional Collaboration**:

- Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
- Provide input into product launches, ensuring alignment with trade marketing objectives.

**Qualifications**:

- Bachelor’s degree in marketing, Business, or a related field. MBA is preferred.
- Strong understanding of retail channels, distribution, and merchandising strategies.
- Proven experience in trade marketing, preferably in the beauty and wellness category.
- Excellent project management and organizational skills.

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