Junior Copywriter

**The typical creative process can involve**:

- discussing the client's core message and target audience
- brainstorming visual and copy ideas with other members of the creative team
- writing and presenting a few options to clients
- modifying copy until the client is satisfied
- Overseeing the production phase.

**The copywriter is accountable for checking all the content being presented and created is truthful and complies with codes of client brand guidelines and industry practice.**

**Although copywriters are mainly based in an office, they may travel with the art director to visit clients, film and recording studios.**

**A Copywriter in the Designed Experiences team at NeoNiche,**
- be highly creative and imaginative, and curious about clients' products or services
- be skilled in writing clear, concise and grammatically correct copy
- understand the different language styles that appeal to various target markets
- have excellent interpersonal and communication skills
- work well in a team and with a range of creative people
- be able to work under pressure and manage workloads effectively
- be highly self-motivated and well organised
- be able to see other people's points of view and take on board feedback
- work within strict budgets
- have an eye for detail
- possess good leadership, people and project management skills.

**What is the work like?**

The types of projects and clients vary widely, although some copywriters may specialise in an industry sector. They may also specialize in producing copy for:

- above the line advertising, which uses mass media like TV, cinema, interactive media, posters and radio scripts to promote brands
- below the line advertising, which uses less conventional methods that focus on direct means of communication, like brochures, leaflets, press advertisements and direct mail.

The copywriter is responsible for taking a client's integrated marketing brief and generating original copy ideas that grab the attention of the target audience.

This can include creating straplines, slogans, body copy, jingles and scripts.

**Usually working on multiple projects, the typical creative process can involve**:

- meeting with account executives to discuss the client's requirements and core messages
- familiarising themselves with the product, target audience and competitor activities in the market
- brainstorming ideas and concepts for the visual and words with other members of the creative team
- presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- modifying copy until the client is satisfied
- overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies

**Interests**
- It is important that creative copywriters maintain an interest in:

- commerce, popular culture, and new advertising trends and techniques
- why loyal customers buy certain products
- competitor activities and successful campaigns being delivered by other agencies.

**Qualification**: Graduate / BMM / Reputed Advt School.

**Experience**: Freshers with a passion for creative conceptualization are welcome; 2-3 years of relevant work experience is a plus.

**Job Types**: Full-time, Permanent

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund
- Work from home

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

**Experience**:

- Copywriting: 1 year (required)

Work Location: In person