Search Engine Marketing

A brief on Webisdom:
Webisdom, a digital enterprise solutions company helps clients to develop business model for the new age. We are a community of diligent experts of different spheres who work together to develop streamlined digital transformation solutions. Our team comprises of digital strategists, user experience innovators, visualizers, creative content developers, web and mobile developers, app designers, performance marketers and management consultants. Webisdom has global presence serving some international clients in Gulf, US and UK. Our organizational culture is client-oriented which ensures that we can deliver right team having appropriate expertise to every client across the globe. Our work is founded on understanding clients’ institutional context, macroeconomic environment and various business nodes.

*Key Functional Areas of Responsibility
- Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage the creation of large keyword lists and graphical ad templates.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet client goals.

Professional Competencies
- Passion for Search and internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- High levels of integrity, autonomy, and self-motivation. Excellent analytical, organizational, project management and time management skills.
- **Professional Skills & Qualifications**:

- No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- AdWords / Bing certification a plus.

*

**Salary**: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Morning shift

Ability to commute/relocate:

- Express Trade Tower, Noida - 201301, Uttar Pradesh: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- digital course: 1 year (preferred)
- Marketing: 1 year (preferred)

**Speak with the employer**

+91-XXXXXXXXXX