SEO Expert

2 days ago

Gurugram Haryana, India Inch & Brick Realty Pvt Ltd Full time

**Key Responsibilities**:

- Optimize **website content, landing pages, and ticketing platforms** for search engine visibility and user engagement.
- Conduct **ongoing keyword research** related to theme park experiences, seasonal events, and visitor interests.
- Develop and execute **content strategies** that drive organic traffic and boost search rankings for relevant park-related terms.
- Execute tests, collect and analyze performance data, and identify trends to **maximize ROI on paid search campaigns** for promotions, ticket sales, and special events.
- Track, report, and analyze **website performance, conversion funnels, and PPC campaign effectiveness** across platforms like Google Ads and Bing.
- Manage advertising budgets, **monitor daily spend**, estimate monthly projections, and reconcile discrepancies.
- Conduct competitor analysis to identify advertising strategies of **rival parks and attractions**.
- Build and implement a **link-building strategy** through partnerships, PR, influencer engagement, and content outreach.
- Collaborate with web developers to ensure SEO best practices are integrated into the **site’s backend and UX design**.
- Work closely with **content, marketing, and social media teams** to enhance SEO performance through aligned content programming.
- Recommend improvements in **site architecture, internal linking, mobile optimization, and user experience** to support SEO goals.

**Requirements & Skills**:

- Proven **SEO and SEM experience**, preferably in travel, tourism, hospitality, or entertainment industries.
- Strong track record managing **PPC campaigns on Google, Bing, and Yahoo**.
- Understanding of **conversion rate optimization**, online behavior analytics, and performance marketing strategies.
- Proficiency in tools like **Google Analytics, Search Console, SEMrush, Ahrefs, NetInsight, or Omniture**.
- Experience with **bid management platforms** (e.g., Marin, Kenshoo, Search Ignite).
- Skilled in **A/B and multivariate testing**, landing page performance tracking, and audience segmentation.
- Working knowledge of **HTML, CSS, and JavaScript** to collaborate with developers on technical SEO.
- Up-to-date with evolving **search engine algorithms**, ranking factors, and **Google Ads best practices**.
- Bachelor's or Master’s degree in **Marketing, Data Science, Digital Media, or a related analytical field**.

**What We Offer**:

- A chance to scale SEO & SEM efforts for one of the **most exciting and dynamic entertainment brands**.
- Creative freedom to develop **innovative campaigns and keyword strategies** tied to events, rides, and visitor experiences.
- Collaboration with **a passionate marketing team** and access to **cutting-edge tools and platforms**.
- **Competitive salary**, performance incentives, and opportunities to grow within the evolving world of themed entertainment.

**Location:

- Gurgaon Sec 59**

**Job Types**: Full-time, Permanent

Pay: From ₹25,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

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