Content Writer

7 days ago


Chennai Tamil Nadu, India WATI.io Full time

**Wati** is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

**Our Platform**

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

**Our Backing & Partnerships**

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

**What You’ll Do**:

- Plan and write compelling, original content across key channels including:
- Blogs
- E-books and long-form resources
- Landing and campaign pages
- WhatsApp drip campaigns
- Ensure all content aligns with brand voice, messaging, and business objectives
- Leverage social media platforms to amplify content reach and engagement
- Restructure and optimize blog content to rank effectively for large language models (LLMs) and AI-influenced search results
- Should have used tools like Airops, Gummyloop, or similar workflows
- Use Google Search Console to monitor content performance, identify opportunities, and guide optimization strategies
- Utilize automated workflows and content tools to streamline content production, distribution, and performance tracking
- Collaborate with cross-functional teams including demand generation, product marketing, and design
- Continuously evaluate content performance and iterate based on insights and business priorities
Contribute to a structured, scalable content system that supports rapid growth and localization

**Requirements**:
**What We’re Looking For**:

- 5-7 years of experience writing B2B SaaS content, with a strong focus on growth and demand generation
- Proven ability to create content that ranks, resonates, and converts
- Deep understanding of SEO fundamentals, search intent, and how to adapt content for today’s AI-driven search environment
- Skilled at simplifying complex topics and crafting narratives that speak to decision-makers
- Experience working in fast-paced, cross-functional environments
- Excellent attention to detail, editorial judgment, and consistency in tone and structure


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