Digital Marketing Executive

6 days ago

Vadodara, India Varitas IT PVT LTD Full time

**SKILLS & QUALIFICATIONS**
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant fields

**ROLES & RESPONSIBILITIES**
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors.

**Salary**: ₹35,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Vadodara - 390019, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 3 years (required)
- Google AdWords: 1 year (preferred)
- SMM: 3 years (required)
- SEO: 2 years (required)

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