Digital Marketing Executive

3 days ago

Kochi, India Webdura Technologies Full time

**Department: DIGITAL MARKETING**:
**DIGITAL MARKETING EXECUTIVE - KOCHI**:
**Infopark, Kochi**:
**Key Functional Areas of Responsibilities**:

- A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn Excellent control on the following tasks
- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills Able to work under pressure & too tight deadlines Keyword discovery & research to identify potential keywords to use on the accounts Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI Acute analytical skills Continually monitor & update accounts to optimize lead conversions & sales Google AdWords Professional (GAP) qualified Analyze & report on campaigns to achieve maximum ROI

**Profesional Skills**:

- PPC specialists with relevant experience of a minimum of 2 years with an understanding of Google Adwords Experience in handling e-commerce websites Google Certified professional Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc) The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts Ability to write ad copy and optimize through A/B testing Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns

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