Brand Strategist- Advertising Agency- Thane

5 days ago

Thane, India Pink Sky HR Services Full time

WFO- 5 days

**Key Responsibilities**:

- **Strategic Planning**: Develop brand strategies that align with client objectives, including positioning, messaging, and brand architecture.
- **Market Research**: Conduct competitive analysis, market research, and audience segmentation to identify brand opportunities.
- **Brand Identity Development**: Collaborate with creative teams to shape brand identity, including brand voice, personality, and visual elements.
- **Campaign Development**: Work with creative and media teams to develop integrated marketing campaigns that align with brand strategy.
- **Client Management**: Serve as the strategic point of contact for clients, understanding their business needs and providing strategic recommendations.
- **Presentation Skills**: Develop and deliver clear, compelling strategy presentations to clients and internal teams.
- **Trend Analysis**: Stay updated with industry trends, consumer behavior, and emerging marketing channels to maintain a competitive edge.
- **Cross-functional Collaboration**: Work closely with creative, media, and digital teams to ensure seamless execution of brand strategies.

**Requirements**:

- **Education**: Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
- **Experience**: 2-6 years of experience in brand strategy, marketing strategy, or a related field, preferably within an advertising agency.
- **Analytical Skills**: Strong analytical skills with experience in market research and consumer insights.
- **Creative Thinking**: Ability to think creatively and develop innovative brand strategies.
- **Communication Skills**: Excellent verbal and written communication skills.
- **Client Management**: Experience managing client relationships and presenting to stakeholders.
- **Technical Skills**: Proficiency in MS Office, Google Workspace, and presentation tools (PowerPoint, Keynote). Familiarity with digital marketing tools is a plus.

**Preferred Skills**:

- Experience with digital marketing and social media strategy.
- Understanding of brand storytelling and creative direction.
- Familiarity with brand positioning frameworks (e.g., Brand Prism, Brand Pyramid).
- Ability to handle multiple projects and prioritize effectively.

Pay: ₹50,000.00 - ₹90,000.00 per month

Schedule:

- Day shift

Work Location: In person

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