Content Writer

2 weeks ago

Malad Mumbai Maharashtra, India IdeaEnrich Full time

**Job Overview**:
**Responsibilities**:

- **Content Creation**:

- Develop high-quality, engaging, and informative content for websites, blogs, social media, and other marketing channels.
- Craft clear and compelling copy that aligns with the brand's tone, style, and messaging guidelines.
- **Research**:

- Conduct thorough research on industry trends, topics, and competitors to ensure content is current and relevant.
- Stay updated on emerging trends and incorporate them into content strategies.
- **SEO Optimization**:

- Implement basic SEO strategies to enhance content visibility and improve search engine rankings.
- Conduct keyword research and integrate targeted keywords seamlessly into content.
- **Editing and Proofreading**:

- Edit and proofread content to ensure accuracy, clarity, and adherence to grammatical standards.
- Collaborate with the editorial team to refine and improve content.
- **Content Planning and Coordination**:

- Work closely with the marketing team to align content creation with overall marketing strategies and objectives.
- Collaborate with designers, marketers, and other stakeholders to create cohesive and integrated content.
- **Audience Understanding**:

- Identify and understand target audience preferences, behaviors, and needs.
- Tailor content to resonate with specific demographics and adapt writing style accordingly.
- **Social Media Engagement**:

- Create content suitable for various social media platforms, considering the unique characteristics of each platform.
- Participate in social media discussions and engage with the audience to build a strong online community.
- **Analytics and Reporting**:

- Use analytics tools to monitor and analyze the performance of content.
- Provide regular reports and insights to inform content optimization strategies.

**Qualifications**:

- Bachelor's degree in English, Journalism, Communications, or a related field.
- Proven experience as a content writer or in a similar role.
- Strong writing, editing, and proofreading skills.
- Knowledge of SEO best practices.
- Familiarity with content management systems (CMS).
- Excellent time management and organizational skills.
- Ability to work collaboratively in a team environment.

**Salary**: ₹12,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Work Location: In person

**Speak with the employer**
+91 8779458725

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