Content Writer

2 weeks ago

Gurugram Haryana, India Value Point Systems Full time

**Job Title**:Content Writer
**Location**: Gurugram, India

**Experience**:5+ years

**Role Overview**:
As the Content Writer, you will lead the content function and support public relations and corporate communication efforts. You’ll be instrumental in creating high-impact content and storytelling across digital channels, campaigns, and media outreach. Your work will help strengthen Embee’s voice in the B2B tech space and boost brand awareness among key stakeholders.

**Key Responsibilities**

**1. Content Strategy & Planning (10%)**
- Develop and manage a content calendar aligned with business priorities, campaigns, and product launches.
- Collaborate with internal stakeholders to ensure consistent messaging across all content initiatives.

**2. SEO Content Creation (20%)**
- Create high-quality, SEO-optimized content including blogs, website pages, and pillar content.
- Use tools like SEMrush, Ahrefs, and Google Search Console to improve content visibility and keyword targeting.

**3. Website Content & Digital Marketing Support (10%)**
- Own and manage content for the corporate website—page updates, service descriptions, banners, and landing pages.
- Collaborate with digital and web teams to improve site engagement, messaging consistency, and lead conversion.

**4. Thought Leadership & Corporate Content (15%)**
- Write whitepapers, case studies, newsletters, and ghostwritten articles for leadership.
- Draft bylined articles and op-eds for external publications to establish Embee’s thought leadership.

**5. Public Relations & Media Outreach (15%)**
- Collaborate with PR agencies/internal teams to draft press releases, media pitches, and background documents.
- Support media opportunity identification, coordinate interviews, and assist with media placement of thought leadership pieces.
- Monitor media coverage and contribute to PR performance reports.

**6. Social Media Content (10%)**
- Create platform-specific content (LinkedIn, X/Twitter, etc.) to amplify campaigns, media mentions, and product news.
- Drive social sharing of executive quotes, interviews, press mentions, and awards.

**7. Brand Messaging & Tone (5%)**
- Ensure brand consistency across content formats.
- Support messaging evolution based on market and product shifts.

**8. Performance Monitoring (5%)**
- Track key metrics like traffic, engagement, backlinks, media pickups, and brand mentions.
- Recommend content and PR optimizations based on data insights.

**9. Cross-functional Collaboration (10%)**
- Work closely with design, product marketing, digital, and sales teams to deliver integrated, multimedia content.

**Requirements**:

- 4+ years of B2B content writing experience, preferably in the tech/SaaS domain.
- Hands-on exposure to PR tasks like press release writing, media coordination, or brand communications.
- Portfolio showcasing a variety of formats: blogs, whitepapers, case studies, presentations and leadership content.
- Strong understanding of SEO, digital content trends, and the B2B buying journey.
- Exceptional writing, editing, and storytelling skills.
- Experience with tools like WordPress, HubSpot, SEMrush, or Pardot is a plus.
- Bachelor’s/Master’s in Communications, Marketing, Journalism, or related fields.

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