Digital Marketer

2 days ago

Mohali, India Web Forte Technologies Pvt. Ltd. Full time

**Job description**

**Digital Marketing Responsibilities and Duties**:

- Designs, builds, and maintains our social media presence for generating organic leads.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion and A/B tests.
- Collaborates with internal teams to create landing pages and optimize user experience, including Inbound/Outbound marketing.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies for current and future growth prospects.
- Provides thought leadership and perspective for adoption where appropriate.

**Digital Marketing Qualifications / Skills**:

- Creating and maintaining client relationships.
- Self-motivated yet customer-focused.
- Proficient in marketing research and statistical analysis.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

**Education, Experience, and Licensing Requirements**:

- Bachelor’s or master’s degree in marketing or a related field
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag manager, Segment, Net Insight, Omniture, Web Trends, SEM Rush, etc.)
- Working knowledge of ad serving tools like Google Ads, FB Ads, Linkedin etc
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Know how to use social media channels like Instagram, Facebook, Twitter, Youtube, Linkedin etc
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Tools you should know : Google Ads, Google Analytics, Tableau, Ahrefs, Moz or Semrush, MailChimp, Apollo, HubSpot, Hootsuite, Canva (for creating visuals), Facebook Insights & Ads, WordPress (content management system), Trello (for project management), Segment, Looker Studio, AWS Quicksight, Google Search Console, Google Pagespeed, Link building etc.

**Experience**:

- Proven minimum one-year working experience in digital marketing, particularly within the industry

**Benefits**:

- An opportunity to work on exciting products and services.
- Flexible working hours and supportive team.
- Market-premium salary plus lucrative stock options.
- An open set-up where you can try new things.
- Generous perks and benefits, along with incentive.

**Job Types**: Full-time, Permanent

**Salary**: ₹14,000.00 - ₹45,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Provident Fund

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Phase 7, Industrial Area, Mohali, Mohali - 160055, Punjab: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Job Types**: Full-time, Permanent

**Salary**: ₹10,000.00 - ₹40,000.00 per month

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

Work Location: In person

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