Chief Brand Officer

**Chief Brand Officer (CBO) - Roslis Retail Pvt Ltd**

**Location**: Hybrid (Ranni + Remote)

**Reports to**: Founder / CEO

**Collaborates with**: CMO, CCO, COO

**Role Overview**

The Chief Brand Officer is the **guardian of the Roslis soul**. You will define, shape, and protect the voice, values, and emotional identity of Roslis across all labels and platforms. From FA training to festival campaigns, product descriptions to packaging, your words and vision will influence how thousands feel about fashion, community, and self-worth.

This is not a vanity position — it’s a **strategic and cultural core**. You’ll unify the creative, marketing, and training systems into a single brand experience people trust, love, and talk about.

**Key Responsibilities Brand Identity & Narrative**
- Define and refine Roslis' **tone, voice, and language** across platforms (web, social, packaging, brochures, field scripts).
- Lead multilingual copy development in **English, Malayalam, and other key regional languages**.
- Build emotional narratives around Roslis Card tiers, festivals, drops, designers, and FAs.

**Content & Communication**
- Manage the **Thought Leadership** and Content team: writers, translators, and community managers.
- Lead storytelling for limited editions, behind-the-scenes content, customer features.
- Write or approve **key copy**: site banners, app walkthroughs, product cards, card benefits, campaign slogans.

**Cultural and Ethical Brand Building**
- Craft culturally resonant brand stories rooted in Kerala and pan-Indian traditions.
- Position Roslis as a socially responsible, emotionally intelligent brand — **anti-throwaway, pro-value**.
- Build bridges between **urban aspiration** and **rural participation**.

**Internal Collaboration**
- Work with **CCO** to ensure design language matches brand tone.
- Work with **COO** to create brand-aligned FA scripts, card brochures, and field communication kits.

**Qualifications**
- 8+ years in brand building, content, or communications (fashion, beauty, lifestyle preferred)
- Strong writing background, especially in **emotional, ethical, and value-driven storytelling**:

- Experience managing multilingual content teams
- Familiar with rural-urban customer nuances and cultural storytelling
- Passion for slow fashion, sustainability, and cultural relevance

**Roslis Culture Fit**
- You believe **fashion is emotional** and that trust is built with stories.
- You’re not obsessed with viral growth — you’re obsessed with **meaningful connection**.
- You can write a tagline, pitch a campaign, and coach a field trainer — in one day.

**How to Apply**

Send your **resume + a short paragraph or video** explaining:

- “What makes a fashion brand meaningful to you?”_

**Job Types**: Full-time, Permanent

Pay: ₹50,000.00 - ₹150,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Compensation Package:

- Performance bonus
- Yearly bonus

Schedule:

- Day shift
- Morning shift

Work Location: In person

Expected Start Date: 10/06/2025