Digital Marketer

**About us**

**Wealthoo** is a fin tech startup company that empower both advisor and investor to utilize the best potential of technology and research to create wealth from mutual fund investment.

Our expert team consistently track the market and fin-tech arena to provide the best tool to utilize the full potential of the our advisor skills that could be mutually rewarded to our partners and investor.

Our cutting edge technology driven platform provides real-time tracking of investment of our clients as well the assets under advisor to our expert associate partner community.

We are seeking a skilled and creative **Digital Marketer** to join our team and play a crucial role in developing and implementing digital marketing strategies. As a Digital Marketer, you will be responsible for driving online brand visibility, engagement, and lead generation across various digital platforms. Your expertise in leveraging digital channels and tools will contribute to the overall growth and success of our company.

**Key Responsibilities**:
**Digital Strategy Development**: Collaborate with cross-functional teams to define digital marketing goals and objectives.
Create and execute comprehensive digital marketing strategies that align with business goals and target audiences.

**Content Creation and Management**: Develop engaging and relevant content for websites, blogs, social media, and other digital platforms.
Manage content calendars, ensuring consistent and timely publishing of content.
Optimize content for search engines (SEO) to improve organic search rankings.

**Social Media Management**: Manage social media accounts, create compelling posts, and engage with followers.
Monitor social media trends and adapt strategies to maximize engagement and reach.
Utilize social media advertising to boost brand awareness and drive conversions.

**Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising**: Develop and manage paid advertising campaigns (Google Ads, Bing Ads, etc.).
Conduct keyword research, create ad copy, and optimize campaigns for maximum ROI.
Monitor and analyze campaign performance, adjusting strategies as needed.

**Analytics and Reporting**: Utilize web analytics tools (Google Analytics, etc.) to track and measure digital marketing performance.
Generate regular reports on key metrics and provide insights for continuous improvement.

**Conversion Rate Optimization (CRO)**: Identify areas for improving website user experience to increase conversion rates.
Implement A/B testing and other CRO strategies to enhance online performance.

**Innovative Initiatives**: Stay updated with industry trends and emerging digital marketing technologies.
Propose and execute innovative ideas to drive digital growth and stay ahead of competitors.

**Qualifications and Skills**:

- Solid understanding of SEO, SEM, PPC, social media algorithms, and content marketing best practices.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to generate fresh ideas for campaigns and content.
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
- Certifications in relevant digital marketing areas (e.g., Google Ads, HubSpot, etc.) are a plus.

Schedule:

- Day shift

Supplemental pay types:

- Commission pay
- Overtime pay
- Performance bonus
- Quarterly bonus
- Shift allowance
- Yearly bonus

**Education**:

- Higher Secondary(12th Pass) (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)