Digital Marketing

20 hours ago

Vadodara Gujarat, India Sterling Softwares Full time

Experience: 2+ yrs
Location:Vadodara
Compensation:based on experience & skills
Education:Bachelor’s or master’s degree in marketing or a related field, BCA in Computers or Any Bachelor Degree
- Roles & Responsibility:

- Creating and maintaining client relationships.
- Self-motivated yet customer-focused.
- Proficient in marketing research and statistical analysis.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Proven working experience in digital marketing, particularly within the industry.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Job description:

- On page Optimization on Web page.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Evaluates emerging technologies.
- Creation of digital content.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Will be the one responsible for the setting up campaigns, optimizing and reporting.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
- Developing and managing the editorial calendar to ensure deadlines are met.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Ensuring consistency of brand voice, style and tone across all content.
- Finding your brands target audience online.
- Engaging with the audience and building a tight-knit community.
- Competitive analysis.
- Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets and change strategy accordingly.
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- You have good knowledge of Campaign Management Tools, Content Management Tools and Web Analytics Tools.
- Not just broadcasting, but engaging with the online community.
- Proficient with social media analytics and reporting.
- Reporting progress/engagement periodically.

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