Avp/ Dvp

From 8 to 13 year(s) of experience
- ₹ Not Disclosed by Recruiter
- Mumbai**Roles and Responsibilities**

**Job Purpose**

Support revenue on key portfolios by creating compelling communication for Brand and Direct Marketing campaigns across digital & offline channels

It involves monitoring competitive landscape for the portfolio of products managed. In-depth understanding of consumer buying journey to create sharp communication brief for creative agencies (Brand agencies, production houses, digital & direct marketing agencies)

Evaluate & test communication with consumers to ensure comprehension, likeability and intent.

Follow the brand planning process and execute the Go To Market strategy within agreed TAT, process and budget. Track, analyze and publish results.

**Responsibilities**:
**Revenue Impact**

**1.**Support 25% digital unassisted businessfor key products

2. Develop contextual & relevant communication for identified journeys to support digital unassisted

3. Ensure communication quality & consistency across channels/media is maintained

4. Closely work with channel owners to ensure error free and timely deploymentof communication

**Brand Management**

1. Execute interventions to strengthen or create a brand attribute

2. Create & execute acts to manifest brand purpose for products in the portfolio

3. Develop content for brand marketing as per calendar for scoped opportunities

4. In order to make data driven brand decision, keep updated on emerging trends through market visits, be part of the customer research process, research presentations and knowledge of competition

**Product Marketing**

1. Do competition mapping, get in-depth understanding of consumer buying journey to create sharp communication brief

2. Work towards creating product positioning that will differentiate the product in the consumer’s mind

3. Develop compelling communication as per arrived product positioning

4. Evaluate & test communication with consumers to ensure comprehension, likeability and intent

5. Execute GTM-integrated 360 degree launch, track, analyze and publish results.

6. Develop communication for customer onboarding, usage& retention (CLCM)

**Direct Marketing Campaigns (For-Campaigns communication)**

3. Create communication using behavioral economics learning, to achieve higher response (click rate/CTR)

4. Develop narrative basis customer behavioral profile segments for on ground sales & digital channels

**Innovations**

1. Innovative campaign / product / process ideas or ACTs created in accordance to the proposition and executed to create high staff and customer engagement

**Catchment area marketing**

1. Create communication templates for products in portfolio and brand for use byRegional Marketing team Pan India

2. Support communication requirements of on ground activation campaigns Pan India by Regional Marketing team

**Processes**

1. 100% adherence -billing

2. Timely track and publish campaign results

3. Execute GTM within TAT as per PE

**Key Skills**

1. Working knowledge on Brand Management& Communication Developmentfor digital & offline media

2. Ability to identify & incorporate consumer insight from research to create communication

3. Knowledge of Competitive landscape& current trends in marketing

4. Ability to create sharp communication brief based on consumer insights, product & market understanding

5. Creative evaluation relevant to the medium (digital/social/film scripts &edits/print/direct marketing etc)

6. Understanding of relevant production process for communication output

7. High on Interpersonal skills to deliver by working
- Role:_Brand Management
- Salary:_ Not Disclosed by Recruiter
- Industry:_Banking
- Functional Area_Marketing & Communication
- Role Category_Marketing
- Employment Type:_Full Time, Permanent
- Key Skills- Digital innovationDirect MarketingDirect Marketing CampaignProject ManagementBrand ManagementBrand ManagerProduct MarketingManagement SkillsMarketing CommunicationMarketingEducation
- PG:_MBA/PGDM in Any Specialization

**Company Profile**:
RiverForest Connections Private Limited
- A Leading Private Sector Bank- Company Info- X- Recruiter Name:_Anamika Gupta
- Contact Company:_RiverForest Connections Private Limited
- Telephone:_
+91-XXXXXXXXXX