Marketing Executive

2 weeks ago

Vadodara Gujarat, India NJ Group Full time

**Job Title: Marketing Executive - Transformer Components**

**Location:Atlas Transformers India Limited**
**Experience : 3 to 4 Years**

**Key Responsibilities**:

- Conduct thorough market research to understand customer needs, industry trends, and competitive landscape in the transformer components sector.
- Analyze market conditions, identify new opportunities for product development, and recommend strategic approaches.
- Collaborate with the marketing manager to create comprehensive marketing plans tailored to the transformer components market.
- Develop and implement strategies for lead generation, brand positioning, and product promotion.
- Ensure all campaigns align with the brand’s goals, objectives, and target audience.
- Manage advertising campaigns and promotional activities, including trade shows, seminars, and conferences.
- Develop marketing collateral, including brochures, technical datasheets, case studies, and other promotional materials.
- Work closely with the technical team to understand product specifications and features and translate this information into compelling marketing content.
- Establish and maintain relationships with potential and existing clients, distributors, and key stakeholders in the transformer components industry.
- Provide product knowledge and support to customers, ensuring their satisfaction with the products.
- Manage and optimize the company’s online presence, including website updates, social media platforms, and digital advertising.
- Analyze the performance of digital marketing campaigns, make data-driven decisions, and optimize future marketing strategies.
- Support the sales team by providing them with necessary marketing materials, product insights, and competitive intelligence.
- Coordinate with the sales department to track and convert marketing-qualified leads into sales.
- Track and measure the success of marketing campaigns and initiatives.
- Prepare regular reports on key performance indicators (KPIs), such as lead generation, customer engagement, and sales growth.

Pay: ₹300,000.00 - ₹400,000.00 per year

Schedule:

- Day shift

**Language**:

- English (preferred)

Work Location: In person

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