Ad Expert

1 week ago

Rohini Delhi Delhi, India Paras Lubricant Limited Full time

**Job Title: Ad Expert - Amazon & Flipkart**

**Department: E-commerce / Digital Marketing**

**Job Summary**:
**Key Responsibilities**:
**1. Campaign Management**
- Plan, execute, and optimize paid advertising campaigns on Amazon and Flipkart.
- Manage different ad types including Sponsored Products, Sponsored Brands, Sponsored Display, and video ads.
- Continuously monitor performance and adjust strategies to meet campaign objectives.

**2. Data Analysis and Optimization**
- Track and analyze daily campaign performance metrics such as ACoS, CTR, CPC, ROAS, and impressions.
- Compare daily targets and plan spends accordingly.
- Use data-driven insights to implement optimizations that improve campaign efficiency and profitability.

**3. Keyword and Bidding Strategy**
- Conduct comprehensive keyword research and analysis to identify high-performing keywords.
- Manage bids and budgets strategically to maximize ROI and product discoverability.
- Regularly update keyword lists based on performance trends and market shifts.

**4. Market and Competitor Analysis**
- Stay updated on Amazon and Flipkart advertising algorithm updates, market trends, and competitor performance.
- Identify new opportunities and adjust campaigns proactively to maintain competitive advantage.

**5. Budget Management**
- Effectively allocate and manage advertising budgets across different campaigns and platforms.
- Ensure optimal utilization of ad spend to achieve target ROAS and sales growth.
- Bachelor’s degree in related field.
- 2-5 years of hands-on experience managing Amazon Ads and Flipkart Ads.
- Strong analytical and Excel/Google Sheets skills.
- Familiarity with advertising tools such as Amazon Advertising Console, Seller Central, and Flipkart Ads Manager.
- Excellent communication skills and attention to detail.
- Ability to work independently and handle multiple campaigns simultaneously.

**Key Skills**:
Amazon PPC | Flipkart Ads | Campaign Management | Keyword Research | Bid Optimization | Data Analysis | ROAS Optimization | E-commerce Marketing | Competitor Analysis | Budget Management

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

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