Agm-marcom

**Role Purpose**:_ _**:
Describe in 1-2 sentences the role of this position in contributing to the organization

To conceptualize, plan, implement and monitor various marketing and communication activities to support the generation of revenue as well as development of a strong position for the mall in the industry.

**Organization Context**

Please provide organization chart
- Role has matrix-reporting relationship with: General Manager / HOD
- Key external relationships: Tenants and Co-workers, vendors, contractors, shoppers, media, press, advertising agencies
- Key internal relationships: Heads of Department, Finance, Leasing, Marcom and Operations staff

**Key Responsibilities**

Describe the key aspects of the role and the desired outcomes to be achieved.

**Area**

**Activities**

**Outcome**

Develop, spearhead and implement overall strategic marketing plans that address issues in the marketing and communications for our retail mall.

Develop and recommend an annual plan for the Marcom department. The plan will set out objectives, plans and specific activities to be pursued in each area of responsibilities.

Subsequently develop and implement an annual, strategic, special events calendar that ensures the efforts and resources are utilized in a manner that provides the greatest return to the department. Includes planning and leading consumer studies and research on shoppers’ profile and drive opportunities to grow and optimise advertising revenue stream of the mall.

Department objectives and operating requirements are met and are in line with the needs and mission of the company.

Formulating and implementing of Marcom policies and internal control procedures and ensure strict compliances

Work closely with the HQ Office in terms of Marcom policies, processes and implementation to standardize systems and procedures.

Establish appropriate Marcom policies and procedures to enhance internal control.

Coordinate the department’s activities to ensure the proper execution and strict adherence to the said policies and procedures.

Standardization of Marcom management and control to ensure consistency of systems and activities.

Budgeting, managing and administering the income and expenses budgets

Prepare the annual budget, manage the income, and control the expenses for the department in accordance with the operating needs.

Lead the Marcom team via executing and coordinating sound programs towards achieving the targeted income.

Manage and administer the expenses budget and ensure that Marcom expenses are duly controlled within the approved budget.

Enable the department to allocate resources, evaluate performance and formulate plans.

Enable the actual revenue and expenses of the department to be measured against the forecast.

Create marketing plans that set out objectives, plans, and specific activities to be pursued in each area of responsibility

Ensure the successful lease out of the mall’s promotional or exhibition spaces, e.g. central atrium, external walkways, advertising spaces, panels, etc. in accordance with the standards SOPs.

Coordinate and inspect the on-going exhibits, advertising display and merchandise by the involved tenants or exhibitors to ensure that they comply with the company’s standard requirements.

Effectively generate income and develop a strong position in the market.

Maintain the department as one of the key revenue contributors to the mall.

Plan and organize events and promotions in the mall

Plan, execute and co-ordinate a variety of marketing, promotion and thematic events, road shows, launches, fairs, etc. to enhance the shoppers’ traffic to the mall.

Decide and manage the budget allocation for the events and activities.

Develop revenue sources through tenants and potential business partners’ participation, exhibit, support and sponsorship.

Ensure that all events held are planned and organized in a professional manner.

Conduct reviews after the events and make recommendations for any improvement plans.

Maintain the mall as the choice venue for event organizing, road shows or product launches

Shopper traffic will be increased with subsequent increase in their spending.

Integrate marketing communications activities via professionally use of the knowledge in various disciplines, i.e. media, advertising, public relations

Develop and implement communications and media strategies that successfully deliver information and key messages to the public.

Develop and maintain a strong and productive relationship with both print and electronic media.

Manage the use of external resources e.g. advertising agencies, printers, etc. to produce quality promotional materials.

Act as the primary liaison with outside vendors, public relations agencies and identify media outlets for company press releases.

Direct market research activities to keep abreast of the latest developments in the industry, evaluate Marcom activities and make adjustments to enhance effectivene