Digital Marketing Executive

**Experience**: 0-1
- **Salary**: 1.2-1.8 LPA
- **Location**: Bapatla, Andhra Pradesh

To be successful as a Digital Marketing Executive, you should demonstrate strong knowledge of digital trends, be able to create compelling content and designs, and have the ability to generate measurable results. Ultimately, an outstanding Digital Marketing Executive will increase the company’s digital footprint and brand credibility while generating high-quality leads.

**Responsibilities**:

- Familiarizing yourself with all products and services offered by our company to create relevant marketing content.
- Performing **SEO optimization** for the website and content, including keyword research, on-page and off-page activities to improve search engine rankings.
- Writing engaging and SEO-friendly **blogs, website content, and promotional copy**.
- Creating and executing **social media strategies**, including posts, stories, reels, and ads to promote the brand effectively.
- Designing attractive graphics and creatives for social media, website, and marketing campaigns using **Canva, Photoshop, or Illustrator**.
- Generating leads through organic and paid digital marketing channels and managing these leads through CRM systems.
- Utilizing **AI marketing tools** for content generation, campaign automation, and data analytics to enhance marketing efficiency and productivity.
- Monitoring and reporting on the performance of all digital campaigns and making data-driven improvements.
- Staying updated with the latest digital marketing trends, AI tools, and industry best practices.

***Requirements**:

- ** MBA / B. Tech**:

- Trained in the required skill set.
- Strong knowledge of **SEO principles and digital content writing**.
- Proficiency in **graphic design tools (Canva, Photoshop, Illustrator)**.
- Experience managing **social media promotions and paid campaigns**.
- Understanding of **AI marketing tools** for content, SEO, and automation.
- Excellent written and verbal communication skills.
- Creative thinking with strong **analytical and problem-solving skills**.
- Ability to multitask, manage time effectively, and work independently or in a team.
- Professional and proactive disposition, emboldened by challenges.

**Key Skills**:

- SEO & Content Writing
- Social Media Management
- Graphic Design
- Lead Generation
- AI-based Marketing Tools
- Analytics and Reporting
- Creativity & Strategic Thinking