Influencer Marketing Executive

5 days ago

Mansarovar Jaipur Rajasthan, India The Wellness Shop Full time

**Job Title**: Influencer Marketing Executive

**Location**: Jaipur

**CTC**: Up to ₹ 4 - 5 LPA

**About Us**:
The Wellness Shop is an emerging and dynamic brand in the skincare and wellness industry. We focus on providing high-quality, effective skincare products that empower individuals to look and feel their best. As we expand our brand presence, we are looking for multiple **Influencer Marketing Executives** to join our team and help drive our influencer marketing campaigns.

**Job Overview**:
**Key Responsibilities**:

- **Campaign Planning & Execution**: Develop and execute influencer marketing strategies aligned with brand goals, including product launches, promotions, and seasonal campaigns.
- **Influencer Identification**: Research and identify **mega**, **macro**, and **micro influencers** that align with the brand’s target audience, values, and skincare expertise.
- **Relationship Management**: Build and maintain strong relationships with influencers, ensuring they are highly engaged and aligned with brand messaging.
- **Campaign Management**: Oversee the entire influencer campaign process, from influencer outreach to contract negotiation, content approval, and performance tracking.
- **Content Strategy**: Collaborate with influencers to create authentic and high-quality content that resonates with their audience and effectively promotes the brand’s skincare products.
- **Performance Tracking & Reporting**: Monitor and analyze the performance of influencer campaigns (reach, engagement, conversions, etc.), providing insights and recommendations for improvement.
- **Budget Management**: Manage influencer campaign budgets, ensuring optimal ROI and performance against agreed KPIs.
- **Trend Analysis**: Stay updated on influencer marketing trends, industry best practices, and new opportunities to help optimize influencer partnerships.
- **Collaboration with Internal Teams**: Work closely with the content, social media, and marketing teams to ensure alignment across campaigns and consistency in brand messaging.**Requirements**:

- **2+ years of experience** in **influencer marketing**, with hands-on experience managing **paid influencer campaigns** (mega, macro, micro).
- Strong knowledge of **D2C skincare brands** and their unique influencer marketing requirements.
- Experience with **contract negotiation**, **content creation**, and **performance tracking** for influencer campaigns.
- Excellent communication and relationship-building skills.
- Strong understanding of **social media platforms**, influencer engagement, and content trends in the skincare and wellness industry.
- Proficiency in influencer marketing tools and platforms.
- Creative thinker with a passion for skincare and influencer-driven marketing.

**Job Types**: Full-time, Permanent

Pay: ₹33,000.00 - ₹41,000.00 per month

Schedule:

- Day shift

Application Question(s):

- What is your current CTC ?
- What is your expected CTC ?
- What is your notice period ? (We are looking for immediate joiner)
- Have you got experience in Influencer Marketing ?

Work Location: In person

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