Data Scientist

1 week ago

Remote, India Growexx Full time

Growexx is looking for a smart and passionate **_Data Scientist/Analyst_**, who will empower Marketing, Product, and Sales teams to make strategic, data-driven decisions.

**Key Responsibilities**:

- Mine, process, and analyze hit/event level web, product, sales, and digital marketing data
- Develop ML model activation testing plans, benchmarking, and measure final outcomes.
- Enhance/Build data visualizations and reports in Tableau
- Work with data engineers to improve and maintain the customer360 data model by defining new feature requirements, making improvements to taxonomy, and identifying bug fixes
- Work with cross-functional teams (BI Enterprise Data Warehouse, Salesforce MOPS, IT, Product teams) to improve data quality in the customer360 data model
- Develop a good understanding of the business’s model, objectives, issues, and challenges by interacting and collaborating with leaders and stakeholders
- Document all model methodology, outcomes, and activated performance

**Key Skills**:

- Experience using Python, SciKit, SQL, Snowflake, hit-level Adobe Analytics data, product usage data, Jupyter Notebooks, Amazon SageMaker, Airflow, Github
- Proficiency with data mining, mathematics, and statistical analysis techniques
- Experience with predictive modeling techniques, unsupervised, supervised, reinforcement, causal inference machine learning techniques
- Experience with the following ML steps: data prep, choosing a model, feature creation and selection, training, evaluation, parameter tuning, making predictions
- Experience with cookie-level advertising platform data (Google, Bing, Epsilon, LinkedIn, Facebook, etc.) and measuring demand generation KPIs (ROAS, CTRs, Impressions, MTA Attribution)
- Experience with cookie-level web/product data and KPIs like usage, conversion funnels, bounce rates, unique visitors, sessions, hits/events, pathing, and journey optimization
- Experience with designing A/B/Multivariate/Lift testing and measurement for activated ML models in both digital and offline demand generation channels
- Experience gathering and refining requirements from business stakeholders
- Experience communicating ML methodology and findings to both technical and non-technical audiences
- Preferred: experience in an engineering role building, testing, deploying, and measuring ML models using an ensemble approach

**Education and Experience**:

- B Tech or B. E. (Computer Science / Information Technology)
- 5 + years as a Data Scientist or similar roles

**Analytical and Personal skills**:

- Must have sound logical reasoning and analytical skills
- Good communication skills in English - both written and verbal
- Demonstrate Ownership and Accountability of their work
- Attention to details

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