Marketing Officer

2 weeks ago

Kochi Kerala, India Infos Connect Study Abroad Full time

A Marketing Officer develops and implements marketing strategies to promote a company's products or services, enhance brand awareness, and drive business growth. They conduct market research, manage campaigns, analyze data, and collaborate with teams to achieve marketing objectives. Key Responsibilities:

- **Strategy Development**:Creating and implementing marketing strategies aligned with overall business goals.
- **Market Research**:Analyzing market trends, consumer behavior, and competitor activities to inform marketing decisions.
- **Campaign Management**:Planning, executing, and monitoring marketing campaigns across various channels.
- **Content Creation**:Developing engaging marketing content, including website copy, social media posts, and other promotional materials.
- **Data Analysis**:Tracking and analyzing campaign performance, using data to optimize marketing efforts and ROI.
- **Budget Management**:Managing marketing budgets, allocating resources effectively, and monitoring expenses.
- **Collaboration**:Working closely with sales, product development, and other teams to ensure cohesive marketing efforts.
- **Brand Management**:Ensuring consistent brand messaging and maintaining a strong brand identity.
- **Relationship Management**:Building and maintaining relationships with vendors, media outlets, and other key partners.
- **Reporting**:Providing regular reports on campaign performance and marketing activities to management.

Skills and Qualifications:

- **Communication Skills**:Excellent written and verbal communication skills are essential for creating marketing materials, presenting strategies, and collaborating with teams.
- **Analytical Skills**:The ability to analyze data, identify trends, and draw insights is crucial for optimizing marketing campaigns.
- **Marketing Knowledge**:A strong understanding of marketing principles, strategies, and best practices is necessary.
- **Creativity**:The ability to develop innovative and engaging marketing campaigns is important.
- **Organizational Skills**:Managing multiple tasks, projects, and deadlines is a key part of the role.
- **Interpersonal Skills**:Building relationships with internal and external stakeholders is vital for success.
- **Technical Skills**:Proficiency in using marketing software, social media platforms, and other relevant tools.

**Job Types**: Full-time, Permanent

Pay: ₹16,000.00 - ₹32,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time

Work Location: In person

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