Content Writer

3 days ago

Pitampura Delhi Delhi, India Sri Venkatesh Aromas Full time

**Key Responsibilities**:

- **Content Creation**:

- Research and produce well-written articles, guides, case studies, product descriptions, landing pages, and other forms of content.
- Develop content that is aligned with the brand’s voice, tone, and messaging guidelines.
- Ensure all content is accurate, engaging, and relevant to the target audience.
- **SEO Optimization**:

- Conduct keyword research and optimize content for SEO to improve search engine rankings and increase organic traffic.
- Implement on-page SEO strategies, such as optimizing headings, meta descriptions, and alt tags to enhance visibility.
- Write SEO-friendly content that meets the needs of both search engines and users while maintaining readability.
- **Content Strategy**:

- Collaborate with the content and marketing teams to develop content calendars, ensuring a consistent flow of content across platforms.
- Align content creation with the overall marketing strategy, brand goals, and target audience.
- Stay updated on industry trends, competitor content, and the latest content marketing best practices.
- **Editing and Proofreading**:

- Review and edit content for grammatical accuracy, clarity, and consistency.
- Ensure content is free of errors and meets the company’s quality standards.
- Revise and update old content to keep it relevant and up-to-date.
- **Audience Engagement**:

- Tailor content to different audience segments and platforms to maximize engagement and drive conversions.
- Write engaging headlines and copy that encourages readers to take action, such as signing up for a newsletter, making a purchase, or sharing content on social media.
- **Collaboration with Cross-Functional Teams**:

- Work closely with marketing, design, and social media teams to ensure content aligns with the overall marketing strategy and visual guidelines.
- **Performance Tracking & Reporting**:

- Monitor the performance of content through analytics tools, tracking key metrics like traffic, engagement, conversion rates, and more.
- Adjust content strategies based on performance data and audience feedback to improve future content.

**Skills & Qualifications**:

- **Education**: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- **Experience**: 1-3 years of experience as a content writer or in a related role (experience in digital marketing, SEO, or e-commerce content is a plus).
- **Skills**:

- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Knowledge of SEO best practices and experience with keyword research and content optimization tools (e.g., Google Keyword Planner, SEMrush, Ahrefs).
- Ability to write in different tones and styles to appeal to various audiences.
- Familiarity with content management systems (CMS) such as WordPress, Shopify, or similar platforms.

Pay: ₹11,043.79 - ₹25,352.08 per month

Schedule:

- Day shift

**Language**:

- Hindi (preferred)
- English (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person

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