Digital Marketing Associate

1 week ago

Kolkata, India Upekkha Full time

Digital Marketing Associate

The Digital Marketing associate will help us create, publish and analyze content on social media channels to increase user engagement and followership.

Responsibilities include:

- Increase brand awareness and build SaaS thought leadership of Upekkha on LinkedIn and Twitter
- Create, modify and adhere to social media calendar to publish highly creative and engaging posts everyday
- Write powerful social media copies to increase engagement
- Analyze trends and optimize strategies to keep engagement higher
- Plan and meet social media requirements of all teams internally and achieve their set goals
- Plan and execute performance marketing campaigns, social media campaigns, event marketing campaigns and achieve results set for all campaigns

Skills required:

- 3+ years experience in social media marketing, Google ads, linkedin Ads
- Strong understanding of how social media works. Especially, LinkedIn, Twitter
- Experience within Content Management, Content Planning, Social Media / Viral Marketing, Content Analysis, Community Management, Ad platforms
- Experience using Hootsuite or equivalent scheduling tools, social media analytics and reporting. Ability to identify trends from analytics and optimize campaigns accordingly.
- Hands on experience using Canva to create highly engaging social media creatives
- Good communication and collaborative skills

Add-on skill/ Good to have:

- Create social media creatives on Canva following design principles and brand guidelines

Why join Upekkha?
- Upekkha is a fast growing SaaS community of founders, investors and tech enthusiasts. There are 210+ members and 100+ startups in the Upekkha portfolio.
- You will be working remotely with a super active, passionate, diverse team that works for meaningful founder outcomes
- You will have an opportunity to learn from 100+ startups and from their founders’ experience

**Salary**: ₹40,000.00 - ₹80,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Health insurance
- Internet reimbursement
- Provident Fund
- Work from home

Schedule:

- Flexible shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Bangalore, Karnataka: Reliably commute or willing to relocate with an employer-provided relocation package (preferred)

**Education**:

- Bachelor's (required)

**Experience**:

- Social media marketing: 2 years (required)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (required)

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