Copywriter

2 weeks ago

Jaipur Rajasthan, India 4 Fox Business Solution Full time

We're on the hunt for a **performance-driven copywriter/scriptwriter** who can ideate, write, and optimize scroll-stopping ad scripts and captions for D2C brands across platforms like **Instagram, Facebook, YouTube**

This is not just a storytelling role — it’s for someone who deeply understands the **ad funnel**, can collaborate cross-functionally with video editors and performance marketers, and knows how to make **creative decisions based on data** like **CTR, CPM, and CVR**.

**Key Responsibilities**:
**1 Scripting & Storytelling**
- Write **high-converting scripts** for TOF, MOF, and BOF campaigns.
- Bring **brand stories to life** in under 15 seconds — from UGC hooks to testimonial formats to bold CTA closes.
- Write **scroll-stopping captions and direct response CTAs** tailored for each platform.

**2 Funnel Strategy & Ad Targeting**
- Tailor your copy and hooks for different stages of the funnel.
- Collaborate with media buyers and performance marketers to sync your messaging with targeting strategies.

**3 Creative Research & Concept Development**
- Research competitors and **winning ad angles** using tools like the Meta Ad Library, or YouTube Ads.
- Pitch new creative directions weekly based on **trends and performance data**.

**4 Performance Tracking & Optimization**
- Work with the performance team to understand ad metrics like **CTR, CPM, CPC, ROAS**.
- Use insights to **revise copy**, optimize hooks, or shift angles week-over-week.
- Identify which scripts/ad formats work best and why.

**5 Collaboration with Editors & Creators**
- Collaborate with video editors to ensure copy aligns with pacing, visuals, and platform best practices.
- Brief and review UGC creators to ensure alignment with your scripts and hooks.

**Who You Are**:

- 1-3 years of experience writing ad copy or scripts for **D2C, eCommerce, or agency brands**.
- Strong grasp of **TOF/MOF/BOF funnels** and how messaging should evolve across them.
- Experience writing for **Instagram Reels, Facebook Ads, YouTube Shorts**,.
- Comfortable analyzing **CTR, CPM, CPC**, and drawing creative conclusions.
- Proficient in English - both written and verbal - with an eye for **short-form storytelling**.
- Experience writing in different brand tones for **beauty, wellness, fashion, or lifestyle** is a big plus.
- Bonus: Experience **creating UGC content yourself** (camera-facing or editing scripts into content).

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Application Question(s):

- Its Work From Office Are you comfortable ?

**Location**:

- Malviya Nagar, Jaipur, Rajasthan (preferred)

Work Location: In person

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