Marketing Executive
4 days ago
**Key Responsibilities**:
- **Marketing Strategy**:
- Develop and implement comprehensive marketing plans to promote the institute and its programs.
- Identify target audiences, including secondary school graduates, university students, and professionals seeking specialization.
- **Advertising & Campaigns**:
- Plan and manage digital advertising campaigns across platforms like Facebook, Instagram, and LinkedIn.
- Organize campus campaigns, workshops, and events to attract students.
- Collaborate with local media outlets for print and digital ads.
- **Content Creation**:
- Oversee the design of promotional materials in collaboration with graphic designers.
- **Lead Generation & Conversion**:
- Track and analyze lead generation efforts and ensure conversion of prospective students into enrollments.
- Manage CRM tools to monitor student inquiries and follow-ups.
- **Community Engagement**:
- Build partnerships with schools, colleges, and universities to promote the institute.
- Attend career fairs, seminars, and industry events to represent the institute.
- **Market Research**:
- Analyze market trends and competitors to identify opportunities for differentiation.
- Gather feedback from students and stakeholders to refine marketing strategies.
**Qualifications and Skills**:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-2 years of experience in marketing, preferably in education or related industries.
- Strong understanding of digital marketing tools and techniques.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and as part of a team.
- Creative mindset with a passion for branding and student engagement.
- Knowledge of the logistics industry is an advantage.
**What We Offer**:
- Opportunity to be part of a pioneering initiative in logistics education.
- Competitive salary with performance-based incentives.
- Professional growth in a dynamic and supportive environment.
- Networking opportunities with industry leaders.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹20,000.00 per month
**Benefits**:
- Cell phone reimbursement
Schedule:
- Morning shift
Supplemental Pay:
- Commission pay
- Performance bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
Application Deadline: 25/12/2024
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