Web Designer

1 week ago


Ambala, India Sham Foam Pvt. Ltd. Full time

Job Summary

Key Responsibilities Strategy & Implementation

Develop and execute comprehensive SEO strategies to enhance brand visibility and increase organic traffic.

Conduct keyword research to identify high-value terms relevant to the mattress and sleep industry.

Optimize website structure, content, and landing pages for search engine ranking.

Stay updated on Google algorithm updates and industry trends to adjust SEO strategies accordingly.

On-Page SEO Optimization

Optimize meta tags, headings, URLs, and internal linking for search engine rankings.

Improve website speed, mobile responsiveness, and user experience to meet Core Web Vitals standards.

Implement structured data (Schema.org) to improve search visibility.

Work with the content team to ensure SEO-friendly blogs, product descriptions, and category pages.

Off-Page SEO & Link Building

Develop and execute link-building strategies to improve domain authority.

Identify and collaborate with industry influencers, bloggers, and websites for backlinks.

Manage local SEO efforts, including Google My Business optimization, local citations, and reviews.

Technical SEO & Website Optimization

Perform regular SEO audits to identify and fix issues related to indexing, crawling, broken links, and duplicate content.

Monitor and resolve technical SEO issues such as redirects, canonical tags, and hreflang tags.

Work with the development team to ensure SEO best practices are implemented on newly developed pages.

Performance Monitoring & Reporting

Track, analyze, and report SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

Provide monthly performance reports with insights and actionable recommendations.

Conduct A/B testing on SEO strategies and measure their effectiveness.

Requirements & Qualifications

Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.

3+ years of SEO experience, preferably in e-commerce or a product-based brand.

Strong expertise in Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, and other SEO tools.

Hands-on experience with on-page, off-page, and technical SEO.

Knowledge of WordPress, Shopify, or other CMS platforms is a plus.

Strong understanding of content marketing and keyword intent strategies.

Experience in local SEO, Google My Business optimization, and reputation management.

Excellent analytical skills and ability to interpret data-driven insights.

Preferred Skills

Experience with e-commerce SEO and optimizing product pages.

Basic knowledge of HTML, CSS, and JavaScript for technical SEO implementation.

Familiarity with CRO (Conversion Rate Optimization) and A/B testing.

Understanding of social media SEO and YouTube SEO.

How to Apply*:
Pay: ₹15,000.00 - ₹20,000.55 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Yearly bonus

Work Location: In person


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