Content Writing Executive

2 days ago

Bengaluru, India Tagalys Full time

Work Type: Full Time

**Responsibilities**
- Ideate and manage the content calendar on your own. Take initiatives to come up with a content strategy & plan to be delivered on time.
- Research, outline, write, edit, and publish new/existing web content, working closely with various teams to understand the values that we provide to customers.
- Write compelling content for multiple online channels like blogs, white papers, case studies, videos, etc., to build brand awareness & thought leadership in the online merchandising domain
- Research industry-related topics (combining online sources, interviews, and studies) to come up with content ideas.
- Use basic SEO strategies in writing web content to maximize the online visibility of the website in search results.
- Build and constantly update the knowledge base & web content.
- Ensure all-around consistency (grammar, fonts, images, and tone) with presentation skills.
- To constantly review the performance of the delivered content to meet quarterly KPIs
- Conducting on-site and off-site analysis of web SEO competition.
- Creating high-quality SEO content.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Handle Technical SEO that includes improving the technical structure of a website, site speed, mobile-friendliness, crawlability, structured data, security, and indexing (to name a few).

**Skills and Qualifications**
- Bachelor’s degree preferably in Journalism, Mass Communication, Business Marketing or related field
- 3-5 years of content writing experience in tech start-ups (E-Commerce/B2B SaaS experience is a plus)
- Strong written and verbal communication and experience working with B2B content in multiple mediums.
- Have a proven track record of on-time and high-quality project delivery
- Experience of having operated effectively in a high-demand, rapidly shifting / fluid environment.
- Ability to work on multiple projects with different objectives simultaneously
- Experience doing independent research using multiple sources.
- Familiarity with web publication tools like Google Docs, WordPress, and HubSpot.

**Qualities**
- Must be internally driven to constantly learn new things
- Must be able to navigate well through uncertain situations/startup chaos.
- Ability to meet hard deadlines and has an eye for details.
- Ability to constantly challenge old practices.
- Ability to provide a different perspective for the problems at hand.

**CTC**:
3LPA - 5LPA

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