SEO Executive
2 days ago
Profile: SEO Executive
Experience: 1-2 Years
Location: Mohali Phase 8b
Key Responsibilities:
- **On-Page SEO**:
- Perform keyword research to identify target keywords for content optimization.
- Optimize meta titles, descriptions, headers, images, and URLs for SEO.
- Ensure content is SEO-friendly, integrating keywords naturally within the text.
- Conduct audits to check for technical SEO issues such as broken links, duplicate content, and page load speed.
- Improve website content by working closely with the content team.
- **Off-Page SEO**:
- Develop and execute link-building strategies to improve domain authority.
- Outreach to bloggers, influencers, and relevant industry websites for backlink opportunities.
- Monitor and report on the effectiveness of link-building campaigns.
- **Technical SEO**:
- Collaborate with the development team to ensure website structure and coding are SEO-friendly.
- Optimize website performance for speed, mobile usability, and other technical factors.
- Implement schema markup and structured data to enhance search engine visibility.
- **SEO Audits and Reporting**:
- Conduct regular SEO audits and provide detailed reports on site performance.
- Track keyword rankings, organic traffic, and other relevant KPIs.
- Analyze website traffic using tools such as Google Analytics, SEMrush, Ahrefs, or similar.
- **Content Strategy**:
- Collaborate with content creators to develop content strategies aligned with SEO goals.
- Identify high-performing content opportunities and ensure optimization for SEO.
- **Competitor Analysis**:
- Monitor competitors' SEO strategies and identify new opportunities to outrank them.
- Analyze trends, search algorithms, and changes in search engine behavior to adapt strategies accordingly.
- **Stay Updated**:
- Keep up to date with the latest SEO trends, algorithm updates, and best practices.
- Participate in SEO webinars, courses, and conferences for continuous learning.
- **Collaboration**:
- Work with the wider marketing team (PPC, Social Media, Content) to ensure cohesive digital strategies.
- Provide SEO recommendations for paid campaigns and content development.
Skills & Qualifications:
- **Experience**:
- Minimum of 1-2 years experience in SEO, preferably in a digital marketing agency or e-commerce environment.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
- Understanding of HTML, CSS, and JavaScript for basic SEO implementation.
**Job Types**: Full-time, Permanent
Pay: ₹10,000.00 - ₹25,000.00 per month
Schedule:
- Monday to Friday
- Morning shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
**Education**:
- Bachelor's (preferred)
**Experience**:
- SEO: 2 years (preferred)
- PPC Campaign Management: 1 year (preferred)
- total work: 1 year (preferred)
Work Location: In person
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