Digital Marketing
1 week ago
**Location
- Ahmedabad**
**Job Type
- On Site**
**Job Timing
- 6:30 PM to 2:30 AM (US Shift)**
**Role Overview**
We’re looking for a hands-on Digital Marketing & PR Coordinator to manage HRA’s digital presence: from content planning and production to posting and performance tracking. You’ll work closely with our in-house graphic designer to turn data insights and member stories into engaging digital assets—without acting as the external “face” of HRA or pitching directly to media.
**Key Responsibilities**
- **Content Collaboration & Production**
- Translate inputs from data analysts and BDRs into clear, on-brand digital content.
- **Digital Channel Management**
- Schedule and publish content across LinkedIn, Facebook, Instagram, and our blog/CMS.
- Maintain and update the HRA website: news updates, resource downloads, event pages.
- Draft and deploy member newsletters, event invites, and partner announcements via our marketing automation platform (e.g., Mailchimp, HubSpot).
- Manage subscriber segments, A/B tests, and basic drip campaigns.
- **PR Support**
- Prepare draft press releases, media kits, and talking-point one-pagers for review.
- Coordinate with leadership on approvals and distribution lists—without conducting outreach directly.
- **Analytics & Optimization**
- Monitor engagement metrics (clicks, opens, impressions) and prepare concise weekly/monthly reports.
- Recommend adjustments to posting times, formats, or channels based on performance data.
- **Workflow & Asset Management**
- Keep an organized content calendar and asset library (copy decks, design files, brand guidelines).
- Ensure all digital assets adhere to HRA’s brand standards and compliance requirements.
- **Stakeholder Collaboration**
- Work closely with BDRs to gather field insights, success metrics, and local market stories for marketing assets.
Pay: ₹29,858.19 - ₹69,800.13 per month
Work Location: In person
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